What are the responsibilities and job description for the Marketing Manager - Tourism Services position at Latin Travel Collection?
Responsible for promoting and marketing the company's tourism services to potential customers through digital and off-line marketing. Attract new and potential clients and increase the company's brand awareness and sales. This role requires a deep understanding of the travel industry and market, effective communication and public relations skills, and the ability to develop and execute marketing plans.
Responsibilities:
- Plan and execute marketing campaigns across various channels to drive brand awareness and lead generation.
- Conduct market research to identify trends, opportunities, and threats.
- Collaborate with the sales team to develop strategies that drive customer acquisition and retention.
- Utilize analytics tools to track campaign performance and optimize marketing strategies.
- Manage advertising initiatives, including digital and traditional media.
- Oversee product management activities to ensure alignment with marketing objectives.
Skills:
- Proficiency in advertising and marketing principles
- Strong sales acumen to support revenue generation goals
- Knowledge of product management processes
- Ability to analyze market trends and consumer behavior
- Familiarity with HTML5 for web content creation
- Skill in budgeting and resource allocation for marketing campaigns
- Strong research capabilities to inform strategic decision-making.
Qualifications
- Experience in the Travel Industry
- Proficiency in SEO, Social media marketing, and Digital marketing
- Strong understanding of B2B marketing and Marketing automation
- Ability to work with HTML5 and WordPress
- Demonstrated skills in Sales and Budgeting
- Excellent communication skills and ability to work in a team-based environment
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Professional development assistance
- Referral program
Schedule:
- 8 hour shift
Work Location: In person
Salary : $45,000 - $50,000