Director of Sales & Marketing

Description

Laurel Parc, a beautiful senior living community just north of the Beaverton/Hillsboro area seeks an energetic and upbeat Activities Assistant to provide our residents with daily activities and planned outings. This person will help with promoting activities to inspire physical and mental stimulation as well as cognitive, spiritual, and social experiences for our residents.

Schedule: Monday-Friday

Shift: Full-Time

Main Responsibilities:

• Maintain consistent budgeted occupancy for Laurel Parc through strategic outreach and marketing initiatives.
• Develop and execute quarterly community outreach and marketing plans.
• Oversee and manage the move-in process, including paperwork and acting as a move-in counselor for new residents.
• Lead hiring, training, and coaching of marketing staff.
• Build and maintain a strong base of prospective residents and referral sources.
• Provide leadership to the leasing team to meet occupancy and lead conversion goals.
• Track the effectiveness of events and marketing campaigns through inquiries, tours, and deposits.
• Conduct at least 15 sales calls weekly to prospective residents and referral sources.
• Respond to inquiry calls within one hour and ensure seamless follow-up for potential residents.
• Plan and evaluate advertising strategies, including creating copy and designs for marketing materials.
• Manage the marketing budget to align with department goals.
• Organize and oversee marketing events to promote Laurel Parc.
• Maintain communication with potential residents and uphold an updated lead database.
• Collaborate on quarterly competitive analyses and partner with local media for publicity.
• Review and forward invoices for marketing and PR-related expenses.
• Train and support leasing staff, ensuring effective onboarding and ongoing development.
• Uphold privacy standards, including compliance with HIPAA regulations.
• Demonstrate compassion, respect resident rights, and address resident and family concerns promptly.
• Exhibit excellent communication skills and a collaborative team spirit.
• Supervise three marketing team members, managing hiring, training, performance, and resolution of issues.

Qualifications

EDUCATION and/or EXPERIENCE

• Competitive base salary commission
• At least 5-7 years previous related experience in senior living with a proven history of success.
• Strong ability to develop appropriate sales relationship with potential clients quickly and be a great “listener.”
• Ability to communicate effectively both verbally and in written form.
• Strong organizational skills and ability to prioritize projects and objectives while meeting deadlines.
• Possess an upbeat, positive, flexible and enthusiastic personality.
• Professional in dress and presentation.
• Proficient computer skills utilizing Microsoft Office, Excel, and Adobe. Experience in Yardi CRM preferred.

Language Requirement

All team members must have the basic ability to use computer/smart phone applications for training and company system purposes. Employees must also be able to comprehend written documents such as work orders, safety rules, instructions, policies, and procedures. Also required is the ability of employees to speak and communicate effectively with clients, coworkers and management.

Company Benefits for your Life and Wellness

• 401k program with matching after 1 year
• EAP providing counseling, financial & legal assistance
• Discounts on food from Bethany Athletic Club and Laurel Parc
• Discounts through BenefitHub
• Employee Referral Bonuses
• Holiday pay perks
• Yearly performance reviews annual pay increases for those who qualify
• Various development and growth opportunities
• Company events such as wellness valuable prizes!

Additional Perks for Full Time Employees

• Medical, Dental, Vision options for employee, partner dependents after 60 days
• Flexible Spending Account (FSA)
• Up to 16 PTO days first year (19 days after 1 year) Holiday pay
• Paid Leave Oregon for Medical Family Leaves
• Complimentary Bethany Athletic Club membership club discounts!
• 15% discount at West Parc & South Parc Apartments

About Central Bethany

Central Bethany, owner and management company of Laurel Parc, is a real estate development and property management company based in Portland, Oregon and the parent company of a portfolio of properties in the Bethany Village and surrounding Portland metropolitan area, including Bethany Athletic Club, Laurel Parc, South Parc, West Parc, Bethany Village Shopping Centre, Affinity Home Care, and LaScala Apartments. The Central Bethany main office is located in the heart of Bethany Village, a convenient location right off Highway 26 between downtown Portland and Hillsboro.

Central Bethany is committed to fostering and supporting a diverse, fun, productive and close-knit community through its diverse group of properties where a multitude of paths for career growth and development are provided throughout its various departments, with positions for every skill and experience level. Our fast-paced environment and service-first mentality is what makes us great at what we do. This approach – paired with our family history, experience in the industry, and commitment to supporting a healthy work-life balance for all of our employees – is what we believe sets us apart and makes Central Bethany a unique place to work. We are constantly working to improve and innovate to deliver the best experience, service and product to our customers, members and residents.

LP123