Field Sales Representative – Massachusetts + Rhode Island

Lawson’s Finest Liquids crafts and delivers the finest and freshest beer to delight our fans. We are a B Corp certified values-driven company with a focus on excellence, cultivating and supporting vibrant communities, and having fun. We are passionate about delivering world-class brews throughout our eleven-state Northeast region and beyond.  

The Field Sales Representative (FSR) - MA RI is primarily responsible for driving new on and off premise business for Lawson’s Finest Liquids, maintaining and growing our business with current accounts, and supporting the market through events and promotions. The FSR will report directly to our State Manager – MA RI and is essential to making our distribution goals a reality. 

The Ideal Candidate:

• Exudes natural charisma and has a friendly, outgoing personality.
• Has a passion for the bev-alc and craft beer industry (and sales).
• Possesses keen prioritization skills and is self-motivated.
• Is organized, detail oriented, and has strong follow through with tasks.
• Has the ability to maintain relationships with key stakeholders across our sales ecosystem, from retailers to distributors, and of course our tight-knit Lawson’s Finest sales team.
• Possesses excellent communication skills
• Is honest, hard-working, and authentic in their approach. We love what we do and we’re proud of our efforts. 

Primary Responsibilities:

• Embody the company’s core values: be the finest, keep it authentic, take good care, focus on community and have fun.
• Operate in alignment with, and pursuit of, Lawson’s Finest’s mission and vision.
• Uphold B Corp ethos and general principles in business operations and interpersonal connections.
• Conduct weekly visits to on and off premise accounts in MA & RI.
• Proactive outreach to potential accounts via phone, email, or social media.
• Work directly with distribution sales representatives in gaining points of distribution and increasing volume at current accounts.
• Enthusiastically represent Lawson's Finest at festivals and organize promotions, tastings, and events as needed and requested.
• Maintain accurate data on lead generation activities and sales pipeline progress within CRM system (KARMA – VIP).
• Utilize VIP software and tools to plan and manage time and set weekly work plans with sales manager.
• Ensure clear communication of Lawson’s Finest core values, goals, and brand message to consumers, accounts and wholesale partners.
• Strengthen relationships with all external partners, keeping the Lawson’s Finest values in mind with every interaction.
• Merchandise and maintain quality assurance of product at retail, ensuring the Finest, Freshest, Always Kept Cold model.
• Ensure package and brand visibility at accounts by optimizing package placement and Point of Sale in-store.
• Work directly with the MA & RI Sales Manager to ensure business objectives are met.
• Analyze sales data and prioritize business objectives.
• Focus on “problem solving” more than “problem identifying” with a proactive presence for accounts and our wholesale partner in MA RI.
• Ability to work collaboratively with sales managers and distribution partners.
• Support sales and marketing strategies in new and existing distribution areas.