What are the responsibilities and job description for the Digital Marketing Manager position at LCB Senior Living, LLC?
LCB Senior Living, LLC is a rapidly growing company seeking a dynamic Marketing Manager with an emphasis on digital marketing, to join the corporate team. We are looking for a diverse individual who can make an immediate impact executing the digital marketing strategy, as well as bringing fresh ideas to continue our forward-thinking approach.
The ideal candidate is a self-starter who thrives in a fast-paced environment, can adapt to changing priorities, and has an entrepreneurial spirit, willing to take on diverse challenges with enthusiasm. Enjoy a job that is as multifaceted as you are.
RESPONSIBILITIES:
Responsible for collaborating with the corporate marketing team and supporting community sales teams in a variety of ways. You will have primary responsibility for the following, in partnership with the marketing team.
- Website auditing and content management, in collaboration with vendor.
- Oversight of HubSpot automated marketing platform, with vendor collaboration.
- Managing and monitoring third-party digital marketing vendor, including digital advertising (GoogleAds), SEO/SEM, Paid Social, and reporting.
- Social media coordination through third-party vendor.
- Reputation management: drive and respond to online reviews, manage surveys.
- Basic public relations (media pitches, press releases, article placement) and management of PR Agency.
- Video content creation and coordination.
- Manage and write a quarterly corporate newsletter.
- Basic event coordination.
EXPERIENCE/SKILLS:
- Bachelor’s Degree from an accredited college or university is preferred.
- At least two years of agency or in-house marketing experience.
- Exceptional written and oral communications skills.
- Working knowledge of marketing automation, preferably HubSpot
- Strong analytic skills preferred, especially Google Analytics.
- Knowledge of and/or interest in Google AdWords.
- Basic knowledge or willingness to learn WordPress.
- Photoshop, video editing and graphic design (Adobe Creative Suite) skills a plus.
- Microsoft Office suite of applications.
LOCATION:
This is a primarily in-person role that requires being in the Norwood, MA office Mon-Thur. with a work from home option on Fridays. Some work travel required.
BENEFITS:
- Competitive salary commensurate with skills and experience.
- 401(k)
- Excellent health/dental/vision insurance coverage.
- Life insurance
- Generous paid time off
- Opportunities for continued learning.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
