Marketing Specialist

Description

Position Description

Marketing Specialist – Partnerships  

Position Summary

The Marketing Specialist will report to the Vice President of Marketing and plays a pivotal role in the planning and execution of marketing and channel partnership strategies. This position is instrumental in various collaboration activities involving cross-functional teams and external vendors and partners. In addition, the Marketing Specialist will also be involved in other marketing activities, like campaign and PR management and event marketing.

Primary Duties and Responsibilities

• Identifying and establishing relationships with key partners, industry providers, and vendors to expand market reach and drive sales growth
• Collaborating with internal teams to align partnership strategies with overall marketing and business objectives
• Designing and executing co-marketing campaigns with channel partners to increase brand awareness and lead generation
• Monitoring and analyzing campaign performance, providing insights and recommendations for optimization
• Maintaining ongoing communication with channel partners to ensure alignment and address any issues or concerns
• Collaborating with sales and marketing team members to successfully execute various campaigns – from product announcements to PR initiatives
• Supporting advertising and communication programs designed to promote products and/or generate brand awareness
• Ensuring all marketing activities comply with relevant laws and regulations
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Core Competencies

• Confidentiality: This role may be privy to confidential and/or sensitive information. Must demonstrate integrity in maintaining confidential and sensitive information and strict adherence to organizational policies and procedures.
• Communication Proficiency: Uses friendly and proficient communication to interact with a wide range of people, frequently exchanging information about office operations.
• Time Management: Must manage their own time, using an electronic calendar in an email program to set meetings, to request others to attend and to coordinate their responses. Responds to requests for attendance at various meetings.
• Technical Capacity: Proficiency with many kinds of office equipment, software, and technology that is used or managed.
• Initiative and Proactivity: Correctly anticipates a need, volunteers readily, and acts without being told to do so. Brings new ideas to the company. Undertakes self-development activities; seeks increased responsibilities; takes calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
• Drive for Results: Is goal-oriented; maintains focus on the objective.
• Problem Solving, Personal Judgment: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics. Solicits and applies feedback.
• Quality Management: Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness. Does not cut corners; monitors work to ensure quality; applies feedback to improve performance.

Education and Experience

• Bachelor's degree in Marketing, Business, Communications or a related field
• 2-3 years progressive experience in the marketing field; experience in channel partnerships preferred
• Familiarity with CRM and marketing automation systems preferred
• Email campaign management preferred
• Strong understanding of digital marketing and co-marketing strategies
• Strong analytical and problem-solving skills
• Exceptional communication and relationship-building skills
• Proven ability to manage multiple projects and meet deadlines
• Proficient with Microsoft Office Suite or related software

Work Environment

This position operates in a professional office environment and role routinely uses standard office equipment such as computers, phones, mobile devices, photocopiers, filing cabinets and fax machines.

Physical Requirements

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection of text/data in both print and electronic forms.

Ability to lift and move up to 25 pounds.

Position Type and Expected Hours of Work

This is a full-time non-exempt position. Days/hours worked are dependent on the workload at the time. General availability and presence in the office is expected during regular business hours Monday-Friday. However, some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.

Travel

There is no major travel requirement for this position. However, infrequent travel may be necessary to visit remote office(s), attend conferences/industry events, etc. Attendance at our corporate Staff Retreat is required. This event is a 2-3-day retreat.  Attendance at our annual User Conference as assigned.

Qualifications

Salary : $28 - $35