What are the responsibilities and job description for the Manager, Social Media Marketing position at Le Creuset?

POSITION Manager, Social Media Marketing

REPORTS TO Senior Manager, Marketing Communications

WHO WE ARE More than just cookware, Le Creuset has been a colorful companion to meals and memories around the world since 1925. Respect for tradition and authenticity have been Le Creuset's guiding principal for nearly 100 years - our passion for superior artisanal quality, exceptional design, and European craftsmanship have remained constant.

WHO YOU ARE You are a critical member of our Marketing Communications team, leading our brand social strategy with an emphasis on awareness and engagement. You combine innovative ideas with data-driven insights, developing campaigns that align with business objectives and resonate with new and existing audiences. As the subject matter expert for social media, you analyze data and report on campaign results, deriving actionable insights and sharing findings with stakeholders across the business.

In this role, you impact some of our highest visibility marketing efforts, developing strategies that enhance our premium brand positioning and support social media best practices. You are comfortable communicating in the Le Creuset brand voice, concepting, and customizing high-quality content to fit different audiences, and briefing agencies, influencers, and other partners for content creation. You manage the Associate Manager, Social Marketing as a direct report and collaborate with various internal teams to achieve cross-functional marketing goals.

YOUR DAY-TO-DAY

Social Media Strategy :

Lead brand social media marketing strategy, translating goals and concepts into cohesive campaigns that engage audiences across Instagram, TikTok, Facebook, Pinterest, Twitter / X, YouTube, LinkedIn, and emerging platforms
Guide community management strategy, working with the Associate Manager, Social Marketing to maintain an active, positive community presence
Manage strategy, budget, and execution for brand paid social campaigns, working with agencies to drive top-of-funnel brand awareness

Content Development and Social Influencer Partnerships :

Oversee social content and editorial calendar, working with the Associate Manager, Social Marketing to ensure best practices, effective messaging, and a clear, consistent brand identity

Develop social creative concepts, then identify, brief, and manage social influencers, content creators, agencies, in-house creative team, and other vendors to bring that content to life

Create original content when needed from events, photo shoots, and other brand activations, with an emphasis on high-quality short vertical videos

Social Analytics and Reporting :

Analyze and report on channel performance, deriving actionable insights to inform and optimize future social campaigns

Stay on top of industry trends to identify opportunities and drive broader brand relevance

Communication and Leadership :

Effectively train and manage Associate Manager, Social Marketing

Communicate and present social strategy and performance to stakeholders, executives, global subsidiaries, and other teams

Collaborate cross-functionally with internal marketing, creative, wholesale, e-commerce, and retail teams to align on strategy and accomplish overall marketing goals

WHAT WE'RE LOOKING FOR

Must be located in the Charleston, SC area

Bachelor's degree or equivalent, with a major in marketing, communications, or a related field strongly preferred

5 years of proven experience in social media management for an established brand, preferably in premium retail, home goods, food media, or other related consumer goods category

Highly engaged in social media, with strong understanding of the different nuances, audiences and strategies for each channel : Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter / X, and YouTube

Excellent verbal and written communication skills, with strong attention to detail and the ability to adapt writing style to suit our brand voice and to suit each social channel

Experience with content production supporting premium lifestyle brands, with a keen eye for branding and the ability to recognize and create content that meets brand standards and supports social media best practices

Proven skill in leveraging data to demonstrate social media success - using analytics to review performance, identify trends, and provide strategic recommendations

Experience using third party social media scheduling and analytics platforms, with a preference for candidates familiar with Sprout Social

Highly skilled in high quality vertical video content, including cell phone content capture and mobile video editing optimized for specific platforms

Proficiency in Adobe Photoshop preferred

Self-starter with excellent time management, accountability, problem-solving, and creative thinking skills

Ability to work effectively with a team and individually in a fast-paced environment with daily deadlines, creating and posting social content with little need for oversight

EXTRA EXTRAS

All applicants must provide examples of past work to be considered for this position. Please upload a portfolio or provide links to brand social accounts you have managed as part of your application.

All applicants must be based in Charleston, SC. This hybrid position requires 50% of weekly working hours to be spent in-office at the Le Creuset of America headquarters in Charleston, SC.

WHY JOIN US Our mission is simple - to inspire and empower people everywhere to make joy through cooking. Our recipe is equal parts passion, hard work, and fun with a culture as vibrant as our products. We constantly stretch ourselves and encourage our associates to do the same. When you join Le Creuset, you become part of a dynamic team that focuses on innovation and collaboration. You are part of something bigger...from your first day to every moment after that, you're going to love what you do!

THE PERKS

Incredible benefits package

Opportunity : Grow with us, learn with us, be the best version of yourself

Work / life balance : No need to show off your juggling skills, we offer the flexibility and the resources to balance both

Generous employee discount : How much space do you have in your kitchen? Seriously.

FLSA STATUS Exempt

EEO STATEMENT Le Creuset is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and associates without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All employment decisions are based on qualifications, merit, and business need. Le Creuset seeks to recruit, develop, and retain the most talented people from a diverse candidate pool that represents a variety of backgrounds, perspectives, and skills.

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