What are the responsibilities and job description for the Manager of Marketing and Member Services position at Lea County Electric Cooperative?
Established in 1949, Lea County Electric Cooperative has been a beacon of energy, illuminating the lives of over 7,000 consumers across six counties in New Mexico and Texas. Rooted in community values and committed to employee development, we foster a supportive work environment, offer competitive compensation, and provide an extensive benefits package.
This position oversees the development and implementation of strategic marketing initiatives, emphasizing the enhancement of the cooperative's brand awareness and active engagement of our members. Success in this role depends on exceptional writing and communication skills. The position requires a creative thinker with strong leadership abilities and a passion for orchestrating impactful marketing campaigns.
KEY RESPONSIBILITIES:
- **Strategic Planning:**
- Develop comprehensive marketing plans aligned with the cooperative's goals and objectives
- Identify target audiences and create strategies to effectively reach and engage them
- Collaborate with internal teams to align marketing efforts with overall business objectives
- Develop department policies and procedures
- **Brand Management:**
- Uphold and enhance the cooperative's brand identity and messaging
- Ensure consistency in branding across all communication channels
- Monitor and manage the reputation of the cooperative in the market
- Creating press releases and publishing the cooperative's annual reports
- **Digital Marketing:**
- Oversee the development and execution of digital marketing campaigns
- Manage the cooperative's online presence, including the website and social media platforms
- Utilize analytics to measure the success of digital marketing efforts and optimize strategies accordingly
- **Traditional Marketing:**
- Plan and execute traditional marketing initiatives, including print, radio, and TV advertising
- Coordinate with external agencies to produce high-quality marketing materials
- **Market Research:**
- Conduct market research to identify trends, opportunities, and challenges
- Utilize data-driven insights to inform marketing strategies and decision-making
- **Budget Management:**
- Develop and manage the marketing budget effectively
- Monitor expenditures and ensure cost-effectiveness in all marketing activities
- **Team Leadership:**
- Lead and motivate a marketing team, fostering a collaborative and innovative work environment
- Exceptional internal and external communication skills
- Provide guidance and mentorship to team members, promoting professional growth
COMMUNITY ENGAGEMENT:
- Develop and manage the cooperative's participation in community events and sponsorships, including the weatherization/ERC loan, school/community grant programs, Education Foundation Scholarship, and coloring contest, implementing the following steps:
- **Create a Community Engagement Strategy:**
- Identify key community events and sponsorships aligned with the cooperative's values and goals
- Outline the objectives and expected outcomes for each initiative
- **Build Relationships with Key Stakeholders:**
- Establish connections with local organizers, schools, and community leaders
- Collaborate with relevant entities to maximize the impact of sponsorships.
- **Coordinate Participation in Weatherization/ERC Loan Programs:**
- Partner with local organizations involved in weatherization initiatives
- Promote the cooperative's support through marketing channels to raise awareness
- **Facilitate School/Community Grant Programs:**
- Collaborate with schools and community organizations to understand their needs
- Develop clear guidelines for grant applications and establish a transparent evaluation process
- **Administer Education Foundation Scholarships:**
- Work closely with educational institutions to identify deserving candidates
- Establish a selection committee and criteria for awarding scholarships
- Promote scholarship opportunities within the community
- **Organize and Promote Coloring Contests:**
- Design engaging coloring contest themes relevant to the community
- Collaborate with local schools to distribute contest materials
- Promote the contest through various channels, including social media
- **Develop Marketing and Communication Plans:**
- Create promotional materials for each event and sponsorship opportunity
- Utilize social media, newsletters, and other communication channels to raise awareness
- **Measure and Report Impact:**
- Establish key performance indicators (KPIs) to measure the success of each initiative.
- Regularly assess and report on the impact of the cooperative's participation in community events and sponsorships
- **Seek Feedback and Continuous Improvement:**
- Collect feedback from the community, participants, and internal stakeholders
- Use feedback to make improvements and refine strategies for future engagements
- **Compliance and Documentation:**
- Ensure compliance with legal and regulatory requirements for sponsorships and community programs
- Maintain thorough documentation of participation, financial contributions, and outcomes
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or a related field preferred
- Proven experience as a Marketing Manager, preferably in the utility or electric cooperative industry
- Strong understanding of marketing principles and techniques
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and platforms
- Ability to think creatively and strategically
- Strong organizational and project management skills
- Leadership experience with the ability to inspire and manage a team
- Familiarity with the electric cooperative industry is a plus
WORK ENVIRONMENT:
- Standard office setting
- On-call availability during emergencies
- Occasional overnight travel and after-hours work may be required
- Random drug and alcohol testing may be conducted
- Position is classified as safety-sensitive
Joining our team offers an exciting opportunity to contribute to the growth and success of LCEC. If you are a strategic thinker with a passion for marketing and member services in the utility sector, we invite you to apply for this rewarding position.
Lea County Electric Cooperative is an Equal Opportunity Employer
