What are the responsibilities and job description for the Marketing and Member Services Specialist position at Lea County Electric Cooperative?
Supports marketing initiatives and ensures exceptional member services by contributing to campaigns, addressing inquiries, coordinating events, managing digital media, and assisting in project management. The role emphasizes effective communication, developing member strategies, maintaining records, and updating the cooperative's website. Collaboration with the Marketing and Member Services team and other departments, alongside professional development, is essential.
Key Responsibilities:
Marketing Specialist:
- Assist in creating marketing materials like brochures, newsletters, and digital content.
- Collaborate on social media management, content scheduling, and community engagement.
- Monitor social media analytics and report key metrics.
- Support event planning, coordination, and promotion.
- Help implement digital marketing campaigns, including email and online advertising.
- Maintain and update the cooperative's website.
Member Services:
- Respond to member inquiries with accurate, timely information regarding cooperative events.
- Address concerns and escalate issues as needed.
- Engage with members for feedback, assess satisfaction, and improve services.
- Assist in developing member communication strategies.
Qualifications:
- Associates degree in Marketing, Communications, or related field preferred.
- Experience in marketing support or customer service is a plus.
- Strong communication, interpersonal, and teamwork skills.
- Proficient in Microsoft Office and basic graphic design tools.
- Familiar with social media and digital marketing concepts.
- Member-focused with a commitment to excellent service.
Work Environment:
- Standard office setting with occasional overnight travel and after-hours work.
- On-call availability during emergencies.
- Random drug and alcohol testing may occur. Position classified as safety-sensitive.
