What are the responsibilities and job description for the Marketing and Member Services Coordinator position at Lea County Electric Cooperative?
The Marketing and Member Services Coordinator is instrumental in supporting marketing initiatives and delivering exceptional member services, demonstrating proficiency in project management, social media, and press releases. Responsibilities encompass actively contributing to marketing campaigns, addressing member inquiries, coordinating events, managing digital media, and offering support in project management. With a focus on effective communication, the position involves crafting member communication strategies, maintaining precise records, and updating the cooperative's website. Collaboration with the Marketing and Member Services team, cross-functional departments, and a commitment to continuous professional development are integral aspects of this role.
KEY RESPONSIBILITIES:
**Marketing Coordinator:**
- **Content Creation:**
- Assist in creating marketing materials, including brochures, newsletters, and digital content
- Collaborate with the marketing team to develop engaging and informative content
- **Social Media Management:**
- Contribute to managing social media platforms, including content scheduling and community engagement
- Monitor social media analytics and report on key metrics
- **Event Coordination:**
- Support the planning and execution of cooperative events and community outreach programs
- Coordinate logistics and assist in promotional activities during events
- **Digital Marketing Support:**
- Assist in implementing digital marketing campaigns, including email marketing and online advertising
- Work with the marketing team to maintain and update the cooperative's website
**Member Services Coordinator:**
- **Customer Inquiries:**
- Aid in addressing member inquiries by providing accurate and timely information pertaining to any LCEC communications related to posted cooperative events
- Address member concerns and escalate issues as needed
- **Member Outreach:**
- Engage with members to gather feedback, assess satisfaction levels, and identify areas for improvement
- Assist in the development and implementation of member communication strategies
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Business, or a related field is desired
- Previous experience in marketing support or customer service roles is preferred
- Strong communication and interpersonal skills
- Proficiency in Microsoft Office suite and basic graphic design tools
- Familiarity with social media platforms and digital marketing concepts
- Member-focused attitude with a commitment to delivering excellent member services
- Ability to work collaboratively in a team environment
WORK ENVIRONMENT:
- Standard office setting
- On-call availability during emergencies
- Occasional overnight travel and after-hours work may be required
- Random drug and alcohol testing may be conducted
- Position is classified as safety-sensitive
Lea County Electric Cooperative is an Equal Opportunity Employer
