What are the responsibilities and job description for the Digital Marketing Lead position at Lead Dog Recruiting?
Digital Marketing Lead
Hybrid Remote - work Tuesdays and Thursdays in Long Beach, CA
About the Role : We are seeking a dynamic and experienced Digital Marketing Lead to join our team. In this role, you will be responsible for shaping our digital marketing strategy and driving impactful campaigns that align with our brand goals.
Key Responsibilities :
Develop and implement a comprehensive digital marketing strategy that includes SEO / SEM, email marketing, social media, and display advertising.
Design, build, and maintain our social media presence, ensuring it resonates with our target audience.
Measure and report on the performance of all digital marketing campaigns, analyzing results against goals (ROI and KPIs).
Required Skills and Qualifications :
Bachelor's degree in marketing or a related field.
A minimum of 5 years of proven experience in digital marketing, preferably in a SaaS environment.
Strong expertise in managing SEO / SEM, marketing databases, email, social media, and display advertising campaigns.
Highly creative with a knack for identifying target audiences and conducting compelling digital campaigns.
Expertise in optimizing landing pages and user funnels for better conversion rates.
Proficiency in HubSpot, including campaign creation, management, and reporting.
Experience with A / B and multivariate testing.
Solid knowledge of website analytics tools, especially Google Analytics.
Hands-on experience with setting up and optimizing Google Ads campaigns.
Exceptional analytical skills and a data-driven mindset.
Up-to-date knowledge of digital marketing trends and best practices.
Nice to Have Skills & Qualifications :
Experience in marketing within the automotive industry.
Familiarity with the Toyota Production System or continuous improvement methodologies.
If you are interested, please submit your resume for consideration.
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