Search Marketing Specialist

This is a 6 months contract with our client on Hybrid in Chicago, IL.

The Paid Search team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst , you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.

Responsibilities

• Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
• Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
• Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
• Craft compelling ad copy and perform A / B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
• Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
• Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
• Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Qualifications