Search Marketing Specialist

This is an in-office position

We believe that the traditional "one-size-fits-all" job roles are as outdated as dial-up internet. We’re on the hunt for a Paid Search Specialist who is not just a number-cruncher but a creative chameleon—someone who can seamlessly blend analytical skills with a splash of imagination!

As our Paid Search Specialist, you will be the heartbeat of our marketing team, blending analytical prowess with creative flair. You will dive deep into the world of Search Engine Marketing (SEM) while also being an integral part of the brainstorming sessions that shape our paid, organic and social campaigns. Your role will be to explore different perspectives, think outside the box, and serve as a fountain of innovative ideas that will elevate our clients' brands.

The Paid Search Specialist works directly with the agency team including the Creative Marketing Manager, Graphic Designer and Marketing Director on their day-to-day responsibilities and management of their portfolio. This is a client-facing role, so the ideal candidate must be comfortable acting as a point of contact for clients.

Your responsibilities :

• SEM Campaign Management : Perform daily operations of SEM accounts and campaigns across Google, Bing, and Facebook, ensuring optimal performance and alignment with client goals, including but not limited to :
• Keyword research, optimization, and refinement
• Writing ad copy based off brand monthly promotions and incentives
• Developing and adjusting ad extensions
• Uploading banners, video and assets to support Display and Pmax campaigns
• Identify Opportunities : Analyze campaign data to identify inefficiencies and areas for improvement, implementing strategies to drive further conversions and maximize ROI.
• SEO Management : Help the Creative Marketing manager develop and execute SEO strategies to improve organic search rankings and increase website traffic.
• Social Media Strategy : Create and manage social media content, engaging with audiences across various platforms to enhance brand visibility and engagement.
• Website Maintenance : Assist in maintaining website health, ensuring that content is up-to-date and relevant, including updating monthly specials.

Requirements :

• Bachelor’s Degree in Marketing or a related field
• 1-2 years’ experience with Google Ads
• Microsoft Advertising Certified Professional, Google Ads, and Google Analytics certifications required
• Possess knowledge of SEM strategies to maximize campaign performance
• Basic understanding of SEO best practices
• Proficient in Microsoft Office Suite, particularly Excel
• Ability to adapt in a fast-paced environment
• Automotive experience a plus

Employee Benefits :

• Competitive compensation based on experience
• Medical, Dental, Vision
• 401K with company match
• Paid Maternity and Paternity leave
• PTO and Vacation time off