What are the responsibilities and job description for the Director of Marketing - Restaurants APM position at Leap Brands?
Position Overview:
As the Director of Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.
Responsibilities:
Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.
- Identify opportunities for growth and innovation in digital marketing channels.
Website Management:
- Oversee the management and optimization of company websites to enhance user experience and drive conversions.
- Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.
Loyalty Applications:
- Manage and optimize loyalty programs and applications to drive customer retention and repeat business.
- Develop strategies to enhance loyalty program effectiveness and increase customer engagement.
CRM (Customer Relationship Management):
- Implement and manage CRM systems to track and analyze customer interactions and data.
- Develop targeted marketing campaigns and personalized messaging based on CRM insights.
Digital Advertising and Campaigns:
- Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.
- Monitor campaign performance and ROI to ensure effectiveness and efficiency.
Content Development and Marketing Automation:
- Lead the development of digital content, including website content, email campaigns, and social media posts.
- Implement marketing automation strategies to streamline processes and improve efficiency.
Analytics and Reporting:
- Track and analyze key performance metrics and digital marketing trends.
- Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5 of experience in digital marketing, with a focus on digital strategy development and execution.
- Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.
- Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
- Excellent analytical, communication, and leadership skills.
