What are the responsibilities and job description for the Vice President of Marketing - Franchisor position at Leap Brands?
Position Overview
The Vice President of Marketing is a pivotal leadership role responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, franchise development, and systemwide revenue growth. This individual will lead a high-performing team and collaborate with franchisees to ensure the brand remains competitive, innovative, and aligned with customer needs.Key ResponsibilitiesStrategic Marketing Leadership
Develop and implement a cohesive marketing strategy that aligns with the company's overall growth objectives, including franchise development, customer acquisition, and retention.
Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
Franchisee Support & Engagement
Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.
Digital & Traditional Marketing
Oversee digital marketing efforts, including paid media, SEO / SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.
Franchise Development Marketing
Collaborate with the franchise sales team to develop marketing strategies and campaigns that attract prospective franchisees.
Create compelling content, including brochures, presentations, and digital assets, to support franchise recruitment efforts.
Team Leadership & Collaboration
Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.
Budgeting & Performance Management
Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.
Qualifications Education & Experience
Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
10 years of progressive marketing experience, including leadership roles, with a strong track record of driving growth.
Experience in franchising, multi-unit retail, or consumer services industries is highly preferred.
Skills & Competencies
Proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity.
Expertise in digital marketing, including data-driven decision-making and campaign optimization.
Exceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.
Strong analytical skills with the ability to translate data into actionable insights and strategies.
Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
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