What are the responsibilities and job description for the Content Producer - University of Texas position at Learfield?
As a part of Learfield's Always On team and initiative, the Content Producer is an important role on the ground at University of Texas that assists in the development and production of original and branded content-driven executions in partnership with the school. Reporting to the Supervising Producer and working closely with the on-site sales team, they will collaborate with the athletic department, school production teams, and local staff to help ideate, create and execute a robust original, social, and branded content offering and calendar that will increase fan engagement across school athletic handles as well as generate revenue opportunities for local Learfield sales staff.
What You'll Do
- Assist and sometimes lead creation of episodic video and social content in partnership with school teams to drive fan engagement across social channels and generate incremental revenue opportunities for local sales
- Lead creation of custom branded content (sponsorship and integration) for local property sales staff to drive addition advertiser solutions for Learfield
- Contribute to the creation of content including but not limited to multimedia audio / video, motion graphic, static graphics, podcasts / audio, live streams, etc. across multiple digital platforms
- Manage and spearhead relationships between athletic department content team, Learfield local sales teams and national sales
- Facilitate communication with Athletics, SIDs, Coaches, Assistant and Deputy ADs to produce original series and social campaigns, and integrate athletics priorities into content strategy
- Collaborate closely with athletic department and sponsors to create custom branded content that delivers on all stakeholders voice, tone, and brand objectives
- Contribute to research, pre-production, production, post production, distribution, and analysis for all proactive and reactive series executed by Learfield Studios
- Aid Property and Athletics in creating optimal content strategy and plan to increase fan engagement, hit key narrative storylines and generate revenue locally & nationally
- Assist in the creative development for all Learfield led original content series
- Generate ideas for brand integration video and static graphic series for local and national sales and attend client pitches and productions, as needed
- Elevate video production including assisting and occasionally leading the production of Learfield narrative, serialized shoots on-site
- Utilize data and assist in developing Learfield Studios content strategy and proactive full-year content calendar
- Create and design pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
- Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
- Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to shareholders
- Oversee Longhorn Sports Property's LinkedIn page
WHAT WE'RE LOOKING FOR
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short / Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability.
