Social Content Specialist - Louisville

As a member of the Social team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department's digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, by collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners.

This person must be a creative storyteller with knowledge and understanding of college sports, and the social media platforms. This person must have a background and prior experience in shooting video, video editing, graphic and motion design, and photography – ideally in sports.

This role will primarily support the strategic objectives of both LEARFIELD and our sponsorship partners through the development of innovative branded social media content.

Responsibilities:

• Lead creation of custom branded social media content for local property sales staff to drive revenue opportunities for LEARFIELD
• Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
• Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
• Act as a liaison between athletic department content team, LEARFIELD local sales teams and national sales
• Collaborate closely with athletic department content teams to create custom branded content (in all forms) in the defined voice and tone of each social media account, across all platforms, including emerging platforms
• Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
• Expected to attend live events and produce social content in-game
  
  

Qualifications:

• Bachelor's Degree
• Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud (all apps)
• Minimum 1-year experience successfully working in a creative production environment
• Minimum 1-year experience in developing creative social content that has driven engagement and results
• Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
• Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platforms
• Prefer previous experience in sports industry and ideally in college athletics
• Prefer previous experience working with a sales team
• Ability to meet deadlines in a fast-paced, dynamic environment
• Proven ability to collaborate with other content creators and stakeholders
• Creative and strategic in nature with the ability to think outside the box and articulate "big ideas"
• Unquestioned integrity and trustworthiness. Adherence to LEARFIELD, university, conference, and NCAA rules and regulations
  
  

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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