What are the responsibilities and job description for the Marketing Coordinator position at Learning Matters Educational Group?
Marketing Coordinator
Location : Remote (NV, AZ, TX, CA)
Work Type : Remote
Travel : Minimal travel expected
What’s Your Next Big Step?
At Learning Matters Educational Group, we are dedicated to equipping charter schools with the essential educational support and resources necessary to empower students. Currently serving schools across four states, with two more states soon to join, our passionate team is driven by the purpose of reaching and serving students who may have struggled within traditional educational settings. Our goal is to ensure that every student, regardless of their background or circumstances, is fully prepared to graduate and embrace their Next Big Step.
How You Will Make An Impact
As a Marketing Coordinator , you will play a key role in driving brand awareness, generating qualified leads, and optimizing marketing campaigns across digital platforms. You will work closely with our marketing team to execute inbound lead generation campaigns, manage HubSpot Marketing and Content Hubs, and create compelling content that resonates with our audience. Your efforts will directly contribute to our mission of supporting students and schools through innovative marketing strategies.
Key Responsibilities
- HubSpot Marketing & Content Management :
- Manage and optimize HubSpot Marketing Hub and Content Hub for seamless content distribution, automation, and reporting.
- Develop and maintain landing pages, email campaigns, and workflows to support inbound marketing efforts.
- Track and analyze campaign performance using HubSpot dashboards, Google Tag Manager (GTM), and Meta Pixels.
- Inbound Lead Generation Campaigns :
- Plan, execute, and optimize paid search campaigns (Google Ads) and social media campaigns (Meta, LinkedIn, etc.) to drive qualified leads.
- Conduct A / B testing on ad creatives, copy, and landing pages to improve conversion rates and ROI.
- Monitor and analyze campaign performance using HubSpot, Google Analytics, and ad platform insights.
- Content Creation & Copywriting :
- Write and edit SEO-optimized blog posts, ad copy, landing pages, and email sequences.
- Develop persuasive ad copy and social media content to support lead generation efforts.
- Create engaging visual assets for digital and print campaigns using Canva and other design tools.
Education
Experience
Knowledge and Role Complexity
Benefits
Apply Today!
If you’re ready to take your marketing career to the next level, we’d love to hear from you! Please submit your resume, a cover letter, and any relevant portfolio or work samples showcasing your marketing expertise.
EEO / Disability
Learning Matters Educational Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.
