What are the responsibilities and job description for the Marketing Coordinator position at Power Digital Marketing?
Who We Are
All candidates should make sure to read the following job description and information carefully before applying.
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic CTV, Public Relations, Influencer Marketing, Email SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A Day In The Life
We are seeking a highly organized and proactive Marketing Coordinator to support the CEO / CMO by managing and coordinating efforts across multiple external marketing agencies. This role is critical in ensuring the smooth execution of marketing initiatives, maintaining accountability among teams, and driving results to support our mission as a leader in consumer-direct mortgage solutions.
Responsibilities
Agency Management :
Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media)Track progress, manage deliverables, and hold agencies accountable for performance and deadlinesCoordinate and prioritize tasks internally to avoid bottlenecks
Project Management :
Oversee content production, SEO initiatives, CRO tests, and video creationLead the initiative to grow our YouTube channel with high-quality, subscriber-focused contentEnsure HubSpot integration and lead management workflows are functioning seamlessly
Data and Analytics :
Manage performance reporting and analysis across all marketing channels.Use Google Sheets / Excel to track lead targeting and campaign effectiveness.Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes
Technical Coordination :
Create and manage workflows in Zapier for automating marketing processes.Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals
Collaboration :
Work closely with the CEO / CMO to prioritize and delegate tasks.Provide regular updates and insights on agency performance and marketing progressFoster relationships with internal and external stakeholders to drive alignment and success
Qualifications
Bachelor’s degree in Marketing, Business, or a related field (preferred).2–3 years of marketing experience, including agency or client-side roles.Strong understanding of SEO, PPC, CRO, video production, and social media marketing.Proficiency with marketing tools and platforms, including HubSpot, Google Analytics, and Zapier.Advanced knowledge of Google Sheets / Excel for data analysis and reporting.Exceptional organizational and multitasking skills, with a proactive approach to problem-solving.Mortgage industry experience (a plus but not required).Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.#J-18808-Ljbffr