What are the responsibilities and job description for the Digital Marketing Manager position at Learning Resources / Educational Insights / hand2mind?

About hand2mind :

We bring learning to life! Trusted by teachers for more than 55 years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last five consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employees' personal and professional development. That's why we offer a competitive benefits package, a supportive culture, and training and development opportunities by university professors. We are looking for professionals who are truly just kids at heart! We hope you'll come join our award-winning team today!

Team & Position Description :

We are currently seeking a Digital Marketing Manager to join our team! You'll be part of a collaborative and supportive culture that values learning and knowledge-sharing. You'll drive impactful digital projects and improvements by working cross-functionally with marketing, creative, sales, and product teams. This role offers the opportunity to own and shape the digital experience for a mission-driven organization, driving meaningful impact for teachers and students nationwide. You'll have the autonomy to lead innovative website enhancements, improve user journeys, and manage a team focused on SEO, email marketing, and content creation-all while contributing to our shared mission of empowering learning by doing.

What you'll do day to day :

Lead and develop a two-person marketing team focused on email marketing, SEO, blog creation, and website management to increase organic traffic and lead capture and to improve lead nurturing.
Own customer journeys and lead nurturing by managing Microsoft Dynamics CRM / CDP to enhance data-driven account-based marketing and improve lead conversion rates.
Design and implement a lead scoring model from scratch in collaboration with field marketing, ensuring effective nurturing and prioritization of sales leads.
Use analytics tools like Google Analytics and PowerBI to identify actionable insights, report on website and email performance, and drive data-driven marketing innovations.
Partner with the brand marketing team to develop high-quality content for the website, blog, and email channels that align with brand goals and drive engagement.
Enhance customer experiences by creating and improving sales support-related landing pages that impact buying decisions.

What we're looking for (Key Performance Objectives) :

Develop and launch a lead-scoring test model within the first 90 days in collaboration with field marketing to prioritize and nurture leads, ensuring a 15% improvement in lead-to-opportunity conversion rates by the end of the first year.

Increase organic website traffic by 25% within the first 12 months by leading the team's efforts in SEO optimization, blog creation, and targeted content marketing initiatives.

Enhance the Microsoft Dynamics CRM / CDP within the first six months by building workflows and integrations to support account-based marketing campaigns.

Collaborate with the brand marketing team to deliver at least 10 high-quality content pieces quarterly across website, email, and blog channels that drive audience engagement and align with the overall marketing strategy.

Redesign and optimize key sales support pages (e.g., funding, correlations, state campaigns) within the first six months to improve usability and increase page engagement rates by 15%.

Requirements / Ideal Attributes :

Bachelor's degree in Marketing, Business, or a related field.

5-7 years of professional experience in eCommerce, digital marketing, or a related field.

Strong B2B marketing knowledge

History of managing lead scoring and lead nurturing campaigns

Experience with Microsoft Dynamics is preferred

Hands-on experience with Magento Commerce or a similar website platform.

Strong knowledge of Google Analytics or other web analytics tools to measure and optimize performance.

Familiarity with SEO best practices and tools to drive organic search growth.

Ability to build and maintain strong relationships with cross-functional teams, including marketing, management, peers, and external partners.

Strong problem-solving skills, with the ability to evaluate data, determine root causes, draw actionable insights, and recommend solutions.

Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

We are a drug-free workplace and an EEO employer.

Please note : This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range : $115,000 - 125,000 annual salary - Actual compensation may vary due to other factors such as : years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).

LI-hybrid #hand2mind

Salary : $115,000 - $125,000

Apply for this job

Receive alerts for other Digital Marketing Manager job openings

Digital Marketing Manager

What are the responsibilities and job description for the Digital Marketing Manager position at Learning Resources / Educational Insights / hand2mind?

What is the career path for a Digital Marketing Manager?

Not the job you're looking for? Here are some other Digital Marketing Manager jobs in the Vernon, IL area that may be a better fit.

We don't have any other Digital Marketing Manager jobs in the Vernon, IL area right now.

AI Assistant is available now!