Marketing Specialist, Automation & Lifecycle

Leatherman Tool Group, the leading manufacturer of multi-tools, is seeking talented individuals to join our growing team. With a rich heritage of craftsmanship and a commitment to delivering exceptional products, you'll be part of a culture that values innovation, creativity, and continuous improvement. We prioritize quality, environmental responsibility, and operational excellence in our manufacturing processes. Join us at Leatherman Tool Group and contribute to our mission of creating innovative tools that empower people to take on the expected and unexpected, resulting in real tales of triumph.

Position Summary

Leads impactful AI automation and personalization optimization efforts across marketing channels, from planning to production and performance analytics. Primary subject matter expert and power user of our marketing automation/ESP platform, implementing and managing tactical complex automation campaigns in a Braze, Iterable or Bloomreach-level CDP automation environment.

Essential Functions

• Develop and execute marketing campaigns to enhance the customer lifecycle, focusing on automation and personalization, including lead generation, engagement, retention, and reactivation.
• Implement and manage marketing automation tools and AI applications to streamline and optimize retention marketing campaigns, including email, SMS, and web personalization.
• Collaborate with cross-functional teams to create and deliver personalized customer experiences via Shopify and our Automation/ESP CDP platform, and coordinate with vendor partners.
• Analyze customer data and behavior to identify opportunities for improvement and growth, and create trigger-based customer journeys and advanced segmentation informed by AI.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance tracking, while maintaining retention and loyalty marketing calendars and production cycles.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, and track lifecycle growth, LTV, time to first purchase, repeat purchase rate, and AOV.
• Stay up to date with industry trends and best practices in marketing automation and customer lifecycle management, and serve as marketing’s data and development liaison for APIs, webhooks, and data profile attributes in our marketing automation platform.

Education and/or Experience

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience preferred.
• 3 years of related work experience in lifecycle marketing automation, retention, email, or digital marketing, with US Ecommerce and retail marketing experience preferred.
• Experience with building complex triggered campaign logic and advanced segmentation, and familiarity with advanced marketing automation platforms like Braze, Bloomreach, or Iterable. Shopify Plus experience is a plus, and a willingness to learn automation platforms is required.
• Familiarity with loyalty and marketing automation platforms, CRM software programs, customer analytics tools, and some HTML editing knowledge preferred.
• Strong analytical skills and working knowledge of Google Analytics (GA4) or similar tools, with 3 years’ experience implementing testing methodologies and CRM/lifecycle analytics.
• Good understanding of CAN-SPAM regulations, privacy policies, and deliverability best practices, with a data-first, CRM optimization mindset and curiosity.

Physical Demands

While performing the duties of this job, the employee will frequently sit; use hands to handle, grasp, or keyboard; reach with hands and arms; and talk and hear. The employee occasionally stands or walks; climbs; stoops or crouches; and pushes/pulls. Specific vision abilities required by this job include close vision. This role can be based in-office at our Portland, OR headquarters or remote.

We care about the Health and Wellbeing of our Employees

Leatherman believes having healthy employees contributes to a healthy and productive workplace and community. While we're all responsible for our own overall health and well-being, Leatherman works toward helping employees make healthy lifestyle choices and changes that improve their health and overall quality of life through its many Health and Wellbeing Resources.

• Medical/dental/vision
• Free/low cost on-site primary care health center
• 401(k) plan with company matching
• Life and disability insurance
• Flexible spending and health savings accounts
• Behavioral health programs
• Pet insurance
• Onsite health coaching
• Lifestyle and fitness programs
• Tuition assistance
• Employee volunteer program
• Generous employee discounts
• Onsite fitness center
• Paid time off

Core Values

We have integrity in everything we do. We pursue excellence. We empower each other to reach our full potential.

Mission   

Inspire, equip, and prepare everyone with innovative tools to take on the expected and unexpected. 

Vision   

Be the most useful brand in the world.

Leatherman Is An Equal Opportunity Employer

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For more information on Leatherman, visit our Careers page:

https://www.leatherman.com/careers