What are the responsibilities and job description for the PR Senior Account Manager, Beauty + Wellness position at Lede Company LLC?
The Senior Account Manager, Beauty Wellness will oversee and execute key priorities for clients in the beauty and wellness sectors. This role involves generating targeted media outreach to drive communications and media awareness through editorial placements (long and short lead), social media engagement, influencer partnerships, and high-impact PR strategies for product launches and events. The SAM will collaborate cross-functionally with team members and work closely with clients to ensure alignment on key initiatives. They will be responsible for managing multiple projects simultaneously while delivering strategies that meet or exceed communication goals and lead targets.
ROLE & RESPONSIBILITIES:
- Manage approximately 5 - 8 accounts and projects
- Consistently pitch and secure media coverage on behalf of clients
- Write, proof and edit a variety of PR and marketing materials
- Develop compelling stories and draft compelling narratives on behalf of clients
- Lead client communications, programs and campaigns from planning to execution within the specified budget
- Pull and collaborate with other divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
- Deliver strong media coverage consistently producing high quality internal and external communications content
- Grow and nurture connections with leading and emerging editorial talents
- Develop press relationships and manage contacts with key commentators, industry spokespeople and beauty and wellness influencers
- Oversee junior staff to review client agendas, recap reports and clips
- Provide strategic counsel in collaboration with the account leadership as needed
- Work in-office a minimum of 3 days per week
QUALIFICATIONS:
- BS in relevant field
- 5 - 7 years of PR agency experience working with beauty and wellness brands; luxury experience is a plus
- Comprehensive knowledge of the beauty and wellness industry, including trends and market dynamics
- Demonstrated success in securing impactful media placements
- Strong networking abilities with a proven capacity to build relationships with key influencers, media, and industry leaders
- Exceptional project management skills, with a focus on organization and strategic planning
- Superior written, verbal, and presentation communication skills
- Excellent interpersonal abilities to foster collaboration and maintain strong professional relationships
THE IDEAL CANDIDATE:
- High energy, enthusiastic individual with a passion for communications and PR
- Results orientated
- Has strong project management skills, ability to multitask, excellent time management and organization
- Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, highly comfortable public speaker
- Thrives in a fast-paced environment
- Has exceptional relationship building skills, collaborative, able to work well with others.
- Is comfortable in a start-up environment
- Can travel for client meetings and events; approximately 15 - 20%
The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
ABOUT THE LEDE COMPANY
The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.
