Sr. Product Marketing Manager

Job Title: Senior Product Marketing Manager (Business Networking)

Job Location: Irvine, CA 92618

Job Type: Direct Hire; 100% Onsite

Salary Range: $130,000 - $200,000 DOE

We are seeking a dynamic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for our business networking solution. This person will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Key Responsibilities:

• Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Create and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story.
• Execute the Go-To-Market launches for new solutions, products and feature releases.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.
• Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing.

Requirements

• BA/BS degree in marketing, business, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
• 6 years of experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.
• Extensive experience and understanding of business networking industry, well understand the solution application and pain points.
• Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience.
• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.