Marketing Manager

Marketing Manager

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Marketing Manager

Salary

70,000.00 - $85,000.00 Annually

Location

Fort Myers, FL

Job Type

Full-Time Regular

Job Number

07425HB

Department

Visitor and Convention Bureau

Opening Date

02 / 03 / 2025

Closing Date

2 / 21 / 2025 11 : 59 PM Eastern

FLSA

Exempt

Description

Benefits

Questions

Description

The Lee County Visitor and Convention Bureau actively promotes Lee County, FL, as a tourist destination to global audiences. By creating and implementing marketing campaigns and branding initiatives that encourage leisure and business travelers to visit the destination, we help stimulate the local economy when they book stays with our lodging partners, visit a variety of attractions, attend local events, book excursions, and eat at our restaurants.

We are looking for an experienced, creative and results-driven Marketing Manager to help us deliver on our strategic vision and mandate. You will be a key member of the marketing team who will work closely with the Marketing Director to continuously refine core brand and messaging strategy, as well as develop and manage campaigns and programs. The ideal candidate has a strong track record of brand-building and leading successful projects across collaborative teams.

Duties and Responsibilities

Help shape the core brand identity and messaging strategy, ensuring alignment with brand guidelines and visual identity.

Work in collaboration with our advertising agency to drive campaign development and implement integrated marketing programs, while managing end-to-end project timelines, deliverables, and key performance indicators to ensure timely execution.

Oversee video, print, broadcast and digital assets production.

Collaborate with the internal teams to ensure marketing efforts align with their goals and objectives.

Analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Be a steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision.

Monitor market trends and competitive landscape to inform brand strategy and maintain a first-mover position in the market.

Lend support on other marketing initiatives as needed, and work on other duties as assigned.

Education, Experience, Licensing

Minimum Requirements :

Education : Any combination of education and experience equivalent to a Bachelor’s degree from an accredited institution, equivalent to a four (4) year degree in Marketing, Hospitality, Communications, or a closely related field.

Experience : O ne (1) year of tourism, marketing, or closely related experience.

License : Possession of a valid driver’s license with an acceptable driving record required.

Preferred Requirements :

• Five years’ work experience in marketing within a hospitality or tourism-related environment.

Supplemental Information

Proficiency in traditional and digital marketing tools and platforms, including social media, email marketing, and website management.

Strong creative writing and content creation skills.

Excellent communication and interpersonal skills.

Ability to work independently and manage multiple projects simultaneously.

Proven ability to build and maintain relationships with key internal and external stakeholders.

Proficiency in utilizing marketing analytics and reporting tools to measure campaign effectiveness and inform strategic decisions.

Resourceful, creative self-starter who takes initiative to learn processes and get things done.

Critical thinking and a strong customer-centric mindset.

The work hours and days for this position are Monday to Friday from 8 : 00 a.m. to 5 : 00 p.m., and may also include evenings, weekends, and compulsory work periods in special, emergency, and / or disaster situations

EMERGENCY RESPONSE / RECOVERY ACTIVITIES :

All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

DISCLAIMER : The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply.

Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area.

Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria.

Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both.

Below is a brief breakdown of what's included in the benefits package that is offered to our employees.

For a more detailed look into our benefits package, please click visit our webpage at www.leegov.com / hr / Documents / Employee Benefits / 2024 Benefits / FULLTIME ACTIVE LCBOCC 2024 Plan Year OE Guide FINAL AON 2023.09.12.pdf.

To view our employee paid premiums, please visit : https : / / www.leegov.com / hr / Documents / Employee Benefits / 2024 Benefits / 2024 Active Employee Rates.pdf

Health Benefits :

Financial Benefits :

FRS Pension Plan (Defined Benefit)

FRS Investment Plan (Defined Contribution)

Employee Assistance Program

Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents.

United Way 2-1-1 (Lee County Employee Resource Program)

Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors.

Educational Assistance

Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform.

Do you have a Bachelor’s degree from an accredited institution, or any combination of education and work experience equivalent to a four (4) year degree in Marketing, Hospitality, Communications, or a related field and one (1) year of tourism, marketing, or closely related experience?

Could you describe how your educational background and professional experience align with the qualifications required for this role?

Do you possess a valid driver's license with an acceptable driving record?

The work hours and days for this position are Monday to Friday from 8 : 00 a.m. to 5 : 00 p.m., and may also include evenings, weekends, and compulsory work periods in special, emergency, and / or disaster situations. Are you able to work this schedule?

Required Question

Employer

Lee County Government

Address

P.O. Box 398 ATT : Human Resources Fort Myers, Florida, 33902

Phone

239) 533-2245

Website

https : / / www.governmentjobs.com / careers / leecounty

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Salary : $70,000 - $85,000