Marketing Brand Manager

Job Description

Marketing Brand Manager

Summary:

The Marketing Brand Manager will be a key member of the Legacy Marketing team and will be responsible for the development and execution of product vision, strategy, and product roadmap working under the direction of the Marketing Director and in partnership with our Product Development and Sales team. Responsibilities include but are not limited to ownership of the Legacy product portfolio of products, including the short and long term product roadmaps, unlocking consumer insights and needs, new product ideation, manage new initiatives through the stage gate development process, understand marketing insights/analytics, and product rationalization.

Essential Duties and Responsibilities: include the following.

·         Strategic Leadership and Brand Strategy

o   Develops and executes an end-to-end strategy to grow the designated brand and solidify its market position

o   Collaborates with senior leadership to align the brand’s goals with overall business objectives

o   You will own the portfolio positioning and the portfolio brand architecture, ensure consistency and coherency across brands, sub-brands and across geographies

·        Product Management and Innovation

o   Ownership of the Legacy Product Roadmap in partnership with PD, Sales and Marketing

o   Builds business cases including market opportunity, investments, profitability and growth projections

o   Manages the entire product lifecycle, including new product, product updates/enhancements, and end-of-life decisions

o   Leads the product development process from concept to launch, ensuring alignment with the end consumer needs and business objectives

o   Develops detailed product specifications, requirements, and roadmaps

·        Pricing, Promotion and Sales Support

o   Collaborates with sales leadership to:

·        create and maintain the pricing strategy for the product, aiming at maximizing profitability while staying market competitive

·        develop promotions and campaigns that balance market competitiveness and profitability

o   Works with the sales team to optimize merchandise assortments and analyze product performance

o   Creates compelling presentation materials to support customer-specific sales meetings

o   Participates in customer visits, trade shows, and industry events to promote products and gather market intelligence

·        Performance Analysis

o   Measures the effectiveness of brand and product strategies using key performance indicators

o   Conducts post evaluation and analysis of new product launches

o   Understands marketing activity performance, recommends improvements and evolution of activities, and identifies opportunities to drive velocity

·        Cross-Functional Collaboration

o   Works closely with product development/engineering, sales, operations, and other departments to ensure successful product development and delivery

o   Facilitates effective communications and coordination across teams to achieve product goals

o   Develops and shares various product briefs, from product requirements to brand creative briefs, and GTM

o   Resolves issues and removes obstacles to ensure product success

·        Consumer Insights & Market Research

o   Conducts market research and competitive analysis to identify trends, opportunities and threats

o   Champions the voice of the customer, by leading consumer, category and competitive research to inform brand and product strategies. 

o   Analyzes market trends, consumer behaviors and competitor activities to ensure Legacy’s product portfolio remains competitive

o   Monitors and stays ahead of competitive activity. Leverages trends in consumer lifestyle, social media, and consumer products for future innovation

o   Utilizes key industry data to inform product roadmap vision and plans, develops sales marketing collateral and monitors market share

Education and/or Experience:

·        Bachelor’s degree in marketing, business, or a related field is required

·        A minimum of five (5) years of experience in a related field is required, preferably with consumer durables and retail

·        Or any combination of education and experience that provides the required knowledge, skills, and abilities to successfully perform the essential functions of the position

Skills and Abilities:

·        Experience with leading cross-functional teams

·        Product Roadmap & Portfolio ownership

·        Demonstrated strong analytical skills, using data to tell a story

·        Demonstrated strong Project Management skills and attention to detail

·        Champion Voice of the Consumer

·        Proficient with Microsoft Office Suite (Word, Excel, Powerpoint)

·      Definitely a plus if you have experience with Adobe Suite of tools, and a general understanding of HTML as well as other web-based applications