Legacy Ridge is now a part of the AgeWell Solvere Living family! We are located in the gorgeous Gainesville, VA market! Legacy Ridge is an all Memory Care Community. If you have a passion for working with seniors who have memory care issues such as Alzheimer's/Dementia and you get satisfaction from helping them to live purposeful lives by enhancing their total overall wellbeing then we would love the opportunity to speak with you! Apply today to join our amazing team!
As a certified Great Place to Work for 7 years in a row , AgeWell Solvere Living proudly offers:
- Medical, Dental and Vision benefits
- Company-paid Life Insurance and Voluntary Disability
- Paid Time off and Holidays
- 401(k) Retirement Savings Plan
Inspiration lives here.
At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.
About
this Role:
The
Marketing Director is responsible for direct sales, meeting pre-lease goals and
targets, achieving maximum occupancy and total revenue potential of the
Community by attracting qualified prospects and converting those prospects into
Residents. Responsibilities include management of the department reporting as
well as the execution of the marketing plan.
Essential
Functions:
- Responsible
for Community outreach and education activities for creating referrals.
- Specific
goals include but are not limited to:
- Two
internal group presentations per month
- Two
external group presentations per month
- Two
targeted group mailings per month
- Ten
meetings with potential new referrers per week
- One
fax bomb per month to key referral sources
- Fifteen
telephone calls per day
- Five
referrals received per week
- Coordinates
outreach meetings for other key staff including General Manager,Residency
Counselor, and Relocation Specialist.
- Provides
direct sales back-up for Community Residency Counselor, answeringtelephone
inquiries, scheduling visits, conducting tours and closing sales as
neededwhen Community Residency Counselor is not available.
- Knows
and consistently uses a customer-oriented selling approach.
- Provides
alternate weekend coverage.
- Participates
with Residency Counselor and Relocation Specialist on development
ofeffective sales and marketing plans drawing on information from analysis
of thecompetitive environment.
- Updates
key competitor evaluation and price surveys semi-annually.
- Compliance
and Safety
- Follows
all emergency procedures
- Understands
all safety practices and procedures.
- Exhibits
excellent customer service and public relations skills.
- Is
creative, energetic, enthusiastic, patient, flexible, encouraging, and
team-oriented.
- Displays
patience, tact, enthusiasm and a cheerful disposition.
- Promotes
the Community in a positive manner and effectively communicatesSolutions
Advisor Managed Community values to Residents, families, visitors,
andAssociates.
- Excellent
customer service and public relations skills.
- Cheerful
personality.
- Keen
desire to serve seniors.
- Five
years sales/marketing experience with a proven track record.
- Effective
problem-solving skills.
- Creative
approach to goals and problems.
- Experience
working with seniors.
- Demonstrates
proficiency in Microsoft Office and other marketing-related software.
- Proven
record of identifying and developing professional referral sources.
- Physical
Requirements
- Spends
at least 30% of time on travel to referral
sources in market area.
- May
spend as much as 30% of
time on travel to referral sources in market area.
- May
be required to work weekends and holidays as assigned.
- May
be required to work on shifts other than the one for which hired.
- Subject
to exposure to infectious waste, diseases, conditions, etc., including
HIV,AIDS, and Hepatitis B and C viruses.
- Could
be subject to hostile and emotionally upset Residents due to mental
status.
- Background,
criminal, and drug tests may be required.
- May
be asked to submit to random drug test during employment.
- May
have their picture taken and image used in social media or community
advertising.
- May
be video recorded from devices installed by families in residents’
apartments.