What are the responsibilities and job description for the Digital Marketing Specialist position at Legend Creative Group?
Job Title: Digital Marketing Specialist
Job Description:
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for implementing and managing various digital marketing strategies to enhance our clients' online presence and achieve their marketing goals.
Candidates must reside in IL and able to commute to Lake Zurich, IL office. There is an opportunity for hybrid work.
Key Responsibilities:
Social Media Marketing: Develop and execute social media strategies across various platforms to increase brand awareness, engagement, and drive traffic. Monitor and analyze social media performance metrics, optimize campaigns accordingly.
E-mail Marketing: Plan, create, and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Monitor email performance metrics, conduct A/B testing, and refine strategies for maximum effectiveness.
Monthly Analytics: Compile and analyze monthly analytics reports for each client, providing insights and recommendations for improving social media and email marketing performance.
Content Creation: Develop high-quality content including graphics, videos, blog posts, and other multimedia assets to support digital marketing campaigns. Tailor content based on the creative platform and client input to ensure alignment with brand identity and marketing objectives.
Content Research: Conduct research to generate innovative and engaging content ideas for clients across various industries. Stay updated on industry trends and competitor activities to inform content strategy.
Social Media Monitoring: Monitor social media notifications and interactions with client pages, respond to inquiries, comments, and messages in a timely and professional manner.
Tool Proficiency: Proficient in using digital marketing tools such as Canva, Social Pilot, Photoshop, etc., to create compelling visuals and content.
Qualifications:
- Proven experience in digital marketing, with a focus on social media marketing and email marketing.
- Strong analytical skills and proficiency in interpreting data to drive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and messaging.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Strong attention to detail and commitment to delivering high-quality work.
If you are passionate about digital marketing and thrive in a collaborative environment, we'd love to hear from you. Join our team and help our clients achieve success in the digital landscape!