What are the responsibilities and job description for the Manager, Partnership Strategy and Solutions position at Legends?
POSITION: Manager, Partnership Strategy and Solutions
DEPARTMENT: Legends Global Sales
REPORTS TO: Chris Maragno
FLSA STATUS: Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
GLOBAL SALES
A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.
THE PROJECT
Legends will collaborate with Miami to develop a comprehensive sponsorship strategy and establish meaningful, integrated partnerships that connect brands and corporate partners with the Hurricanes’ passionate fanbase. Legends will bring new partnerships to the university that will celebrate Miami’s rich athletic traditions, its talented student-athletes, and the forward-thinking leadership and innovation of the athletics program.
THE ROLE
The Partnership Strategy and Solutions leader will be responsible for providing solutions and insights to prospective and existing University of Miami Corporate Partners. Responsibilities shall include but not limited to overall partnership strategy and analysis utilizing fan insights, sponsor valuation tools, CRM, platform development (concept ideation), and general partnership strategies. In addition, the role will be responsible for inventory management, rate card analysis and development, partner on boarding, partner summaries, department reporting and projections, and new business proposal development. Lastly the role shall also be responsible for managing and/or collaborating on key accounts as determined by the SVP, Partnerships. The Partnership Strategy and Solutions positions will report directly to the SVP, Partnership Sales with a dotted line to the Director of Partnership Activation and VP, Partnership Sales.
ESSENTIAL DUTES AND RESPONSIBILITIES
- Proposal and Partner Recap development
- Assist department sales and activation strategy and solutions using fan and industry insights and tools
- Manage 3rd party sponsor valuation and inventory management relationships
- Develop compelling “platforms” for existing and new partners
- Manage Inventory, CRM and recommend pricing strategy for key inventories and initiatives
- Maintain detailed department reports such as prospects and pipeline
- Manage and/or collaborate on management of key sponsor accounts
- Be willing to help in other areas of the business including activation and service
- Expected to attend games, as well as other live events that may take place on holidays or weekends including support during road games.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Demonstrates experience in building proposals and working with Adobe Creative Suite and PowerPoint
- Understanding of how major social platforms work (Facebook, X, Instagram, YouTube, Snapchat, Tik Tok, etc.) and the ability to use each platform’s features effectively
- Experience with social and digital analytics is preferred
- Ability to work an irregular schedule including, evenings, weekends, and holidays
- Be a digital multi-tasker and manage multiple design projects simultaneously
- Be able to easily adapt to situational changes and tight deadlines
- Resourceful, innovative and forward thinking
- Excellent interpersonal and communication skills
- Strong time management and organizational skills
EDUCATION AND/OR EXPERIENCE
- Bachelor’s Degree
- Minimum of 3 years of experience in Sponsorship Solutions
COMPENSATION
Competitive salary and bonus opportunities; Generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site – University of Miami
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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Equal Opportunity Employer
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For further information, please review the Know Your Rights notice from the Department of Labor.