Director, Content and Merchandising

Job Description

Are you interested in being part of a team who will highly impact the Americas Market Group and its eCommerce capabilities?

Bring your amazing eCommerce expertise to amplify the LEGO Group's presence in the Americas Market and help to inspire and develop the builders of tomorrow!

Core Responsibilities

Focused on generating traffic to the organization’s eCommerce site, converting site visitors to paying customers, and driving repeat sales including :

Developing and implementing digital / internet marketing strategies to promote products / brands and attract potential customers to the eCommerce site (e.g., search engine, social media, display ads, email / text promotions, etc.)

Ensuring the eCommerce site is visually appealing, easy to navigate and find products, responsive (i.e., pages and pop-ups load quickly), and includes clear / detailed product descriptions and photos

Developing and implementing online shopper marketing tactics (e.g., daily deals, user registration discounts, shipping promotions, customer reviews, similar / complementary product recommendations, etc.)

Encouraging repeat sales through product / packaging quality, post-sale product updates and promotions, and high quality customer service

Play your part in our team succeeding

The B2B eCommerce Center of Excellence is accountable for the execution of all digital / ecommerce-related activities within the region. This team plays a critical role in building up commercial capabilities for the LEGO Group. Together with a global function reporting to our Chief Digital Officer, this team will design, run and optimize the entire shopper funnel to support the marketing strategy defined with our regional marketing team to drive commercial results.

Do you have what it takes?

5 years customer-facing key account management experience in consumer packaged goods, 3 years experience in eCommerce

Track record of versatility, flexibility and an ability to apply focus behavior to manage multiple priorities in a dynamic environment

Demonstrated ability to proactively interpret digital trends and think critically to challenge the status quo

High-level of integrity, enthusiasm with a presence that fits a fast-paced, energetic and collaborative organization

Demonstrated proficiency with Microsoft Excel, Microsoft PowerBI and / or Tableau

Thorough understanding of Amazon’s platforms : Vendor Central, AMS, Brand Registry preferred

Excellent communication and presentation skills, with high attention to detail

Demonstrated ability to gain team followership in inspiring change

Bachelor’s degree in a Business related field or equivalent experience preferred

Domestic and global travel required with flexible scheduling – 10%

Additional details on this position

The salary for this position has a range of $156,400 - $234,600 USD based on anticipated responsibilities, market benchmarks, and organizational constraints.

This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025.

Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition.

What’s in it for you?

Enhanced paid leave options for important times.

All colleagues are covered by our life and disability insurance.

Access to the Headspace App and wellbeing initiatives.

Generous colleague discount from day 1.

Bonus scheme based on goal achievement.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy.

Join the LEGO team today.

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Salary : $156,400 - $234,600