What are the responsibilities and job description for the Paid Search Coordinator position at LEGO?
Become a key member of the LEGO Retail team, focusing on optimizing the search marketing funnel and collaborating with channel leads to enhance global performance.
You'll manage PPC campaigns and work with specialists to develop strategies that boost brand engagement and increase visitor numbers to the LEGO Group’s digital platforms!
Core Responsibilities
Uncover optimization opportunities for upper funnel search marketing
With the channel lead work to identify and develop new performance driving opportunities for search across global markets
Ensuring that efficient methods are followed and opportunities are being highlighted within the In-house team
Work with brand marketing channel leads and the digital insights team to monitor performance across any activity that has been launched
Build out campaigns, monitor once launched and report on results to internal partners
Work with the channel specialists to launch YouTube, search and display campaigns
Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners
Support the teams Specialists and Managers to deliver the KPI’s set by the business while launching new products and campaigns
Play your part in our team succeeding
LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.
Do you have what it takes ?
Proven experience in paid search marketing roles
Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns
Paid search knowledge including account and keyword strategies, remarketing, metrics and targets, script development or account automation tools, and related products
Hands-on operational experience in bid management platforms ie SA360, Skai (formally Kenshoo), Marin, but preferably Adobe Advertising Cloud
Hands-on operational experience of search technology platforms, eg. Google and Bing ads
K nowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation. ie . Adobe Analytics or Google Analytics
Strong presentation skills and confident communicator
Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement
Budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes
Can work independently, but collaboratively
Experience working with global campaigns and an understanding of working with language localization preferred
An excellent teammate and problem solver who collaborates effectively
Understanding of dashboarding technologies eg. Tableu , Datarama , Data Studio, omniscope etc. preferred
Fluency in English required ; French, Spanish or other languages, a plus!
Additional details on this position
The salary for this position has a range of $66,000 - $99,000 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No r elocation assistance is offered for this position.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Salary : $66,000 - $99,000
