What are the responsibilities and job description for the Paid Search Specialist position at the LEGO Group?
Job Description
Are you excited to help build brand engagement and find innovative ways to deliver visitors and shoppers into the LEGO® world?
Bring your data and insights skills to LEGO.com and create exciting ecommerce and audience-first brand building experiences!
Core Responsibilities
LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.
Do you have what it takes?
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Are you excited to help build brand engagement and find innovative ways to deliver visitors and shoppers into the LEGO® world?
Bring your data and insights skills to LEGO.com and create exciting ecommerce and audience-first brand building experiences!
Core Responsibilities
- Uncover optimization opportunities for upper funnel search marketing, and keeping an integrated view on SEM with organic search input from our team’s SEO leads.
- With the channel lead work to identify and develop new performance driving opportunities for search across global markets
- Ensuring that effective methods are followed and opportunities are being highlighted within the In-house team
- Work with performance marketing channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched
- Collaborate closely with external media partners eg. Google, Bing or Adobe to ensure campaigns are activated smoothly and to industry standards
- Work with the channel lead to develop and implement effective YouTube strategies within Google Ads across the marketing funnel.
- Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners
- Support the teams junior coordinators and managers to deliver the KPI’s set by the business while launching new products and campaigns
LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.
Do you have what it takes?
- Demonstrated mid-level experience in paid search marketing roles
- Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns
- Paid search knowledge including account and keyword strategies, remarketing, metrics and targets, script development or account automation tools, and related products
- Hands-on operational experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin but preferably Adobe Advertising Cloud
- Hands-on operational experience of search technology platforms, eg. Google and Bing ads
- Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation. ie. Adobe Analytics or Google Analytics
- Strong presentation skills and confident communicator
- Can work independently, but collaboratively
- Experience working with global & local campaigns and an understanding of working with language localization preferred
- Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement.
- Strong budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes
- An excellent teammate and problem solver who collaborates effectively with both junior and senior team members
- Understanding of dashboarding technologies eg. Tableu, Datarama, Data Studio, omniscope etc. preferred
- Fluency in English required; French, Spanish or other languages, a plus!
- The salary for this position has a range of $81,600 - $122,400 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
- This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
- Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
- No relocation assistance is offered for this position.
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Salary : $81,600 - $122,400
