What are the responsibilities and job description for the Marketing/Advertising - Summer Intern position at Lehigh Northampton Airport Authority?
Job Details
Level: Entry
Job Location: Lehigh Valley International Airport - Allentown, PA
Position Type: Internship
Salary Range: Undisclosed
Job Shift: Day Shift
Job Category: Marketing
Description
MAJOR RESPONSIBILITIES & DUTIES
- Assist with social media posts (curating content and identifying trends) for Instagram, Tik Tok, Facebook and Twitter.
- Track and report on social media performance and analytics, providing insight and recommendations for improvement.
- Collaborate with the Marketing Specialist and graphic designer to create designs for internal and external marketing materials, such as social media posts, employee events, flyers, and airport signage.
- Meet bi-weekly with our digital marketing agency to go over our digital marketing efforts and evaluate what works and what can be improved.
- Support the Business Development team with the coordination and execution of events. (i.e., signage, displays, set up, tear down, representing ABE in front of the public) as well as all marketing initiatives.
- Assist Business Development Specialist with cold outreach via email and calling to potential advertisers.
- Conduct research to identify industry trends, competitor activities, and audience behavior to result in new sales opportunities.
- Help prepare sales materials and proposal mockups for client meetings.
- Assist with projects and duties as assigned.
Qualifications
MINIMUM QUALIFICATIONS
3rd or 4th year in college program majoring in Marketing.
Intern Qualification Skills
- Ability to Communicate both Verbally and Written in English
- Administrative
- Organization
- Scheduling
- Professionalism
- Customer focus
- Confidentiality
- Preparing promotional materials and presentations.
- Experience preferred with navigating all social media platforms
PHYSICAL REQUIREMENTS
- Frequently walking, standing, sitting, moving wrists and fingers
- Must be able to lift 70lbs. unassisted