E-Commerce Digital Marketing Manager

Company Description :

LEM Products, located in West Chester, Ohio, is a leading consumer-based company offering high-quality meat processing equipment and supplies for hunters and home processors. The company, founded in 1991, focuses on delivering competitively priced products and meeting evolving customer needs. LEM is also the parent company of Roots & Harvest, providing end-to-end service and guaranteed satisfaction.

Job Summary :

The E-Commerce & Digital Marketing Manager will oversee daily digital marketing efforts and website operations, ensuring successful implementation across channels. Leading the e-commerce and digital marketing team, this role requires both strategic oversight and hands-on involvement. While primarily focused on leading the team, the manager will step in directly when necessary to maintain high standards and ensure seamless execution.

This role is responsible for executing and optimizing paid search, paid social, email marketing, SMS marketing, and SEO, as well as overseeing the functionality of lemproducts.com and rootsandharvest.com. The ideal candidate will have a strong background in digital marketing, website operations, and e-commerce platform management, collaborating with both internal teams and external partners to drive performance and revenue growth.

Key Performance Objectives in order of priority include :

1.Digital Marketing Execution & Optimization 35%

2.Website Management 30%

3.Team Leadership & Execution Support 15%

4.Cross-Functional Collaboration 10%

Note : Ten percent of the time will be spent on ancillary responsibilities and activities unrelated to the performance objectives.

Essential Duties and Responsibilities :

1.Manage and execute paid search, social media, email marketing, and SMS marketing campaigns.

2.Develop and execute targeted landing pages, optimizing for conversions.

3.Partner with agencies, Google Ads representatives, and platform support teams.

4.Analyze and report on marketing KPIs, identifying opportunities for improvement.

5.Oversee content marketing strategies, including SEO-driven content, blog posts, and landing pages.

6.Oversee daily operations of lemproducts.com and rootsandharvest.com to ensure optimal user experience.

7.Manage backend e-commerce functions, including order processing, API data feeds, plug-ins, and third-party integrations.

8.Set up and manage promotions, discounts, bundles, and seasonal campaigns.

9.Optimize product, category, and landing pages for paid search, social media campaigns, and promotions.

10.Regularly audit and test website performance, including mobile responsiveness, load times, and navigation structure.

11.Manage and mentor the e-commerce marketing and digital marketing team.

12.Assist in peak workload periods while ensuring execution and optimization of tasks.

13.Delegate essential e-commerce and marketing tasks while ensuring quality control.

14.Collaborate with the creative team to develop compelling digital assets.

15.Consult with order fulfillment and customer service teams for a seamless customer journey.

16.Collaborate with the VP of Marketing on digital strategy.

17.Maintain relationships with vendors, agencies, and platform partners.

18.Adheres to all procedures, safety, and policies.

19.Completes other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, or business, with a concentration in e-commerce, or a related field. Experience in place of degree will be considered.
• Minimum of 3-5 years in digital marketing, business, e-commerce, or a related field. In addition :
• Expertise in Google Ads, Meta Ads, email marketing, SMS marketing, and SEO.
• Experience with e-commerce platforms, API integrations, and data exports.
• Proficiency in Google Analytics, Google Search Console, and Google Merchant Center.
• Basic knowledge of HTML, CSS, and website troubleshooting preferred.
• Strong analytical, project management, and communication skills.
• Leadership : Experience managing a small team preferred.

LEM Products Distribution is an Equal Opportunity Employer