What are the responsibilities and job description for the Affiliate Marketing Manager position at LendingTree?
- PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship.
- Day-to-day interaction with the partnership team, focusing on building and cultivating strong, trusted relationships with key partners.
- Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
- Demonstrate deep understanding of relevant KPI's as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
- Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
- Source, manage, optimize, and grow online partner relationships
- Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.
- Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.
- Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting.
- Build strong partner relationships by communicating execution, optimization and reporting effectively
- Effectively communicates channel performance and test learnings to the broader marketing team, cross-functional partners, and senior leadership
- 4-year degree
- 2-5 years in an online marketing function at an online retail or lead generation company
- Project and budget management experience
- Previous experience in affiliate marketing preferred
- Experience with basic database management, marketing pixels, and software and application API integrations
- A solid foundation of business and general online marketing skills (metrics, analysis, reporting, negotiation).
- General knowledge/understanding of online marketing, online lead generation, conversion strategies
- Analytical mind with the ability to interpret data/results and take appropriate action
- Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
- Experience with A/B and/or multivariate testing
- Demonstrated ability to optimize spend via tactics including creative optimization and landing page optimization
- Ability to work collaboratively and take feedback but also function autonomously with a willingness to "figure it out"
- A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
- We're a publicly-traded company (TREE).
- We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
- We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
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