What are the responsibilities and job description for the Performance Marketing Analyst position at lendingtree?
**PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship.
The Position:
- Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making.
- Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
- Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI.
- Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization.
- Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance.
- Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships.
- Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights.
- Help manage campaign reporting, analytics, and dashboards to ensure accurate tracking and measurement of marketing efforts.
Basic Experience / Training / Education:
- 4-year degree
- 1-3 years in an online marketing or digital analytics function at an online retail or lead generation company
- Experience with campaign analysis and reporting tools
- Previous experience in affiliate marketing preferred
- Understanding of marketing pixels, database management, and software/application API integrations
Preferred Experience / Training / Education:
- A solid foundation in business analytics and digital marketing concepts
Required Knowledge / Skills / Abilities:
- General knowledge of online marketing, online lead generation, and conversion strategies
- Strong analytical skills with the ability to interpret data and provide recommendations
- Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
- Experience with A/B and multivariate testing
- Demonstrated ability to optimize spend through creative and landing page optimization strategies
- Ability to work collaboratively, take feedback, and function autonomously
- Proficiency in Microsoft Excel, or the ability and willingness to become a power user quickly
ABOUT THE COMPANY
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
- We’re a publicly-traded company (TREE).
- We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
- We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
CULTURE
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
CCPA Disclosure
