What are the responsibilities and job description for the Lennar USA is hiring: Marketing Specialist in Franklin position at Lennar USA?
Marketing Specialist in Franklin, TN at Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.
Join a Company that Empowers you to Build your Future
As the Marketing Specialist, this position will be charged with the incredible opportunity of taking our digital and social marketing efforts to a whole new level within our marketplace. Working with our regional and corporate communications teams on all initiatives and digital trends, knowing the latest trends within our marketplace, understanding our local market competition and keeping abreast of the latest in digital trends and trendsetters.
Your Responsibilities on the Team
- Review and keep up to date the division market, community, plan – and all subpages pages of Lennar.com regularly for completeness, accuracy and quality of content.
- Become proficient in SiteCore (Lennar.com Content Management System) to be able to update all editable content and images.
- Work with division JDE Admin to make sure all relevant and accurate information is flowing into Lennar.com.
- Ensure photos are used as much as possible on the website (as opposed to renderings), and that interior and exterior photography is very well done, prevalent and of the appropriate size for web usage. If renderings are used on the website – work with one of our national suppliers to make sure they are photorealistic in nature.
- Ensure promotional banner ads on the site are being used and compliant from a branding and legal standpoint.
- Ensure Internet Sales Consultant banners are activated.
- Making sure division landing page templates are deployed using corporate templates and for all appropriate uses including : promotion, quick move in, Facebook, Next Gen, Realtors, etc.
- Making sure all content within the landing pages is accurate and up to date.
- Making sure landing pages are search engine optimization optimized.
- Making sure A / B testing occurs on landing pages to make sure they are optimized for ultimate performance.
- Update, monitor and enhance engagement on all division social media sites (Facebook, Twitter, YouTube, Pinterest, Instagram, ActiveRain and any new sites deemed effective).
- Make sure content is relevant and branded correctly.
- Post relevant industry and market specific content. Utilize Sprinklr for optimizing overall performance.
- Analyze and optimize monthly social engagement analytics and ad performance on all platforms. Monitor monthly social performance ensuring the yearly goals are met and exceeded.
- Review monthly social media spend and Review-Do-Review efficiency and effectiveness.
- Shop competitors relative to their social media efforts.
- Maintain list of all social media accounts log-in information and always make sure corporate has the most up-to-date information.
- Make sure the BDX feed to all partner sites is optimized with as much content as possible. Review and determine feasibility of division listing homes with enhanced listings on Realtor.com, Zillow and Trulia.
- Review and determine feasibility of display advertising on NewHomeSoure.com, Move.com, Realtor.com, Zillow and Trulia.
- Work with Lennar corporate eMarketing Specialist to segment eMarketing list and optimize campaigns.
- Review monthly eMarketing reports and highlight best practices to optimize local division eMarketing performance.
- Keep and monitor eMarketing schedule for the division.
- Participate on SEM (Search Engine Marketing) calls, to review keywords and campaigns for the division.
- Act as conduit between the division and corporate communications ensuring the division is utilizing the latest in SEM strategies.
- Ensure Lennar.com content is SEO (Search Engine Optimization) optimized. Ensure division landing pages are SEO optimized.
- Make sure social media post are SEO optimized.
- Work with corporate digital data analyst to review and improve SEO ranking.
- Analyze and optimize all digital campaigns daily, weekly, monthly and yearly.
- Work with the regional and corporate digital marketing associates on; paid search, eMarketing, 3rd party listing sites, social media ads and engagement, website content, landing page content, website and landing pages – Google analytics, website and landing pages Brightedge SEO Tool.
- Perform all other duties as assigned.
Requirements
Physical & Office / Site Presence Requirements :
This is primarily a sedentary office position which requires the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and telephone equipment, extensive phone and computer communication is required.
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