What are the responsibilities and job description for the Digital & Social Media Analytics Manager position at Lensa?
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Title: Digital & Social Media Analytics Manager
Duration: 6 months could go perm
Location: New York City, NY
Responsibilities
Title: Digital & Social Media Analytics Manager
Duration: 6 months could go perm
Location: New York City, NY
Responsibilities
- Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
- Work with complex data structures; manipulate and cleanse data and perform statistical analysis
- Interpret data and analyze results to generate insights and formulate the strategic implications to clients
- Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
- Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
- Independently deliver results and presentations to internal stakeholders and clients
- Contribute to the success of other team members (West and nationally) by providing training, knowledge sharing and best practices
- Effectively manage projects with support from senior team members
- Mentor and educate junior team members on job-relevant skills (Tableau, SQL, SAS, web analytics, survey design, etc.)
- SQL, SAS (or Stata), Tableau, Microsoft Office products
- 4 – 7 years of work experience in a quantitative business environment
- Has shown an intellectual curiosity and a passion for digital analytics
- Has questioned the norms and elevated the value or process behind their work
- Has experience performing analyses on large data sets, interpreting data and generating insights
- Has executed projects with strong output and little oversight
- Has developed strong relationships with internal and external audiences
- Has exhibited strong communication skills when explaining complex concepts
- Has demonstrated expertise with tools such as: Tableau, DoubleClick Manager (DCM), SQL, SAS (or Stata), web analytics tools, survey design, etc.
