What are the responsibilities and job description for the Digital & Social Media Analytics Manager position at Two95 International Inc.?
Title: Digital & Social Media Analytics Manager
Duration: 6 months could go perm
Location: New York City, NY
Responsibilities:
•Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
•Work with complex data structures; manipulate and cleanse data and perform statistical analysis
•Interpret data and analyze results to generate insights and formulate the strategic implications to clients
•Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
•Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
•Independently deliver results and presentations to internal stakeholders and clients
•Contribute to the success of other team members (West and nationally) by providing training, knowledge sharing and best practices
•Effectively manage projects with support from senior team members
•Mentor and educate junior team members on job-relevant skills (Tableau, SQL, SAS, web analytics, survey design, etc.)
Soft Skills
•SQL, SAS (or Stata), Tableau, Microsoft Office products
Experience Guidelines:
•4 – 7 years of work experience in a quantitative business environment
•Has shown an intellectual curiosity and a passion for digital analytics
•Has questioned the norms and elevated the value or process behind their work
•Has experience performing analyses on large data sets, interpreting data and generating insights
•Has executed projects with strong output and little oversight
•Has developed strong relationships with internal and external audiences
•Has exhibited strong communication skills when explaining complex concepts
•Has demonstrated expertise with tools such as: Tableau, DoubleClick Manager (DCM), SQL, SAS (or Stata), web analytics tools, survey design, etc.
