What are the responsibilities and job description for the Digital Marketing Director position at LEO Pharma?
About the Role:
You will oversee digital marketing strategies for healthcare professionals and consumers, managing online and print media channels. Your focus is on engaging with HCPs, consumers, and patient ambassadors to drive brand awareness and achieve marketing goals.
**Key Responsibilities:**
Requirements:
You will oversee digital marketing strategies for healthcare professionals and consumers, managing online and print media channels. Your focus is on engaging with HCPs, consumers, and patient ambassadors to drive brand awareness and achieve marketing goals.
**Key Responsibilities:**
- Plan, develop, execute, and measure digital activities for HCPs and consumers
- Support person for the Patient Ambassadors program, including vendor management, contracts, engagement management
- Work with/manage digital vendors/partners to support consumer and HCP media plans on time and budget
Requirements:
- 5-8 years of relevant digital/CRM marketing experience (Pharma preferred)
- Bachelor's degree required; MBA preferred
- Understanding of Veeva platform, including legal, medical, and regulatory team meetings and processes/submissions
