What are the responsibilities and job description for the Senior Marketing Director position at Level 10 Property Management?

The Senior Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive business development, optimize customer experience, and build the multifamily property management marketing department's strategic roadmap. This leader will also be heavily focused on high-touch business development pitches and collaborating with executive leadership and clients to ensure leasing and business goals are met. The candidate must have strong experience in digital marketing, brand management, and business intelligence to elevate Level 10's presence in the Twin Cities market. This is a hands-on marketing position which includes overseeing the function and employees and vendors involved in marketing responsibilities.

Pay range : $110,000 - $155,000, eligible for annual bonus based upon company performance

Benefits : Medical, dental, vision, health savings account, flexible savings account, 401k / Roth, short-term disability, long-term disability, life insurance, paid holidays, paid time off, paid parental leave

Location : Minneapolis, Minnesota

This is an on-site office position. Candidate must have the ability to work in the corporate office full-time and travel by car to property locations within Minnesota.

Marketing Strategy & Leadership

Develop and implement innovative marketing strategies to enhance Level 10's multifamily visibility and business growth
Understanding of the "Big Picture" while digging deep into the details of individual bodies of work / initiatives
Drive comprehensive digital marketing strategies to maximize traffic, leads, and lease conversions for communities and / or portfolios
Collaborate with internal stakeholders, including CEO, COO, Regional Managers, Managing Directors, and on-site managers, to align marketing objectives with individual property and / or company goals
Standardize and implement marketing best practices across communities, ensuring consistency and efficiency in execution
Oversee the creation and management of marketing tools, templates, and guidelines that provide easy access for operations teams
Lead the development and management of portfolio specific marketing goals and initiatives
Maintain a strong focus on generating new ideas through creative strategy
Continually research and make recommendations on new opportunities and marketing channels

Management Responsibilities

Recruit, interview, hire, develop, and train staff in the marketing department

Oversee the daily workflow of the department

Provide constructive and timely performance evaluations

Handle discipline and termination of employees as needed

Business Development & Client Relations

Lead efforts in business development pitches, including asset review, material preparation, presentations, and in-person or virtual client meetings

Build and maintain strong client relationships, ensuring positive engagement and fostering trust in Level 10's marketing capabilities

Collaborate with the executive team to provide insights and guidance on marketing initiatives and strategic growth opportunities

Travel as required to support business development activities and client needs

Analytics & Business Intelligence

Analyze and report on marketing performance and ROI, using insights to guide and refine future strategies

Set and maintain high standards for analytics, using business intelligence to drive marketing decisions that align with leasing, NOI, and revenue goals

Monitor sub-market trends and adjust marketing strategies accordingly to maximize occupancy and performance

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum of 7 years of experience in marketing, with at least 5 years in property management marketing

Software would include but not limited to : RealPage, Yardi, AppFolio, Digible, Onesite, Knock CRM, Multifamily Proptech, and Microsoft Suite products

Proven track record in developing and executing successful marketing strategies for multiple asset types

Strong leadership experience, with the ability to mentor and manage a marketing team

Expertise in digital marketing, SEO, and social media strategies

Strong communication skills, both verbal and written, with experience presenting to clients, leadership teams, and large groups

Experience with managing multiple brands and navigating brand architecture

Proven managerial and critical thinking skills required

Apply below after reading through all the details and supporting information regarding this job opportunity.

Level 10 is an equal opportunity employer.

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Salary : $110,000 - $155,000

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