Digital Media Buyer

Join our Growing Marketing Team!

Purpose:

As a Digital Media Buyer, you will play a pivotal role in driving our online advertising campaigns and maximizing our digital marketing efforts. You will be responsible for the creation, execution, reporting, and optimization of programmatic display, video, audio, and CTV/OTT campaigns. You will also be responsible for our email marketing strategy, activation, and reporting.

Essential Duties & Responsibilities:

• Lead the planning, development, execution, pacing, optimization, and reporting of programmatic display, video, audio, and CTV/OTT campaigns.
• Set bid strategies and manage budgets for multiple markets to ensure maximum ROAS.
• Utilize analytics tools to monitor, analyze, and report on the performance of all programmatic campaigns.
• Identify areas for improvement, implement A/B tests, and optimize campaigns to achieve optimal results.
• Familiarity with first-party and third-party data and tagging/pixel placement.
• Create remarketing and conversion pixels as needed.
• Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded.
• Reconcile monthly billing.
• Work with media vendors on site direct placements.
• Plan, execute and deliver reporting on all email and SMS initiatives.
• Create monthly email/SMS schedules.
• Research and implement best practice email/SMS templates and content.
• Manage storage and organization of all digital assets.
• Collaborate with the marketing team to ensure a cohesive brand voice and align programmatic and email campaigns with overall marketing initiatives.
• Stay current with industry trends, programmatic best practices, and emerging technologies.
• Other duties as assigned.

Supervisor Responsibilities:

This position does not supervise others.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 2 years of programmatic media trading experience with at least one DSP

• Experience using Google Analytics, Google Tag Manager and Campaign Manager
• Comprehensive knowledge of performance marketing, conversion, and online customer acquisition.
• Up to date with the latest trends and best practices in performance marketing.
• Proficiency of computerized software, including Microsoft Office Word, Excel, PowerPoint
• Certifications in Google or any DSP are a plus.
• Standard knowledge of digital ad operations proficiency to traffic, QA, and troubleshoot ad tags/assets and campaign tracking/measurement
• Familiarity with GA4

Work Environment:

Corporate office.