What are the responsibilities and job description for the Senior Campaign Executive, Paid Media position at LEWIS Communications GmbH?
Boston, Chicago, San Diego, San Francisco, Washington
We are a global change marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors : talented people delivering award-winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to financial donations, volunteer their time and skills to leverage effectiveness.
Purpose of the role
The Senior Campaign Executive, Paid Media will be responsible for planning, implementing, and reporting on multi-channel paid media campaigns across designated major accounts in the US. They will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders.
Key responsibilities and tasks
Paid Media
- Draws on experience with paid media (paid social, paid search, display, video, ecommerce, etc.) to develop media plans that align to client objectives
- Conducts audience and keyword research to implement effective multi-channel paid media campaigns
- Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals
- Coordinates directly with vendors and platform reps
- Coordinates with creative teams to develop ad copy and creative assets and iterate based on campaign performance
- Identifies growth and scale opportunities in other paid media and digital marketing channels
- Maintains accurate budget tracking, communicating potential under or overspends with senior account leaders
- Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team
- Troubleshoots campaign problem areas, and suggests a course of action
- Identify and track emerging trends and innovations in the paid media space to identify areas of opportunity
Reporting and Analysis
Client Management
About you
You are an ambitious paid media pro, who relishes in the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and / or display. Your approach is collaborative, creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on what’s coming next in the paid media space, and you fearlessly champion innovation with both internal and external stakeholders.
Additional Requirements
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
The expected salary range for the Senior Campaign Executive, Paid Media position is between $71K - $95K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.
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Salary : $71,000 - $95,000
