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Senior Campaign Executive Paid Media

TEAM LEWIS
Washington, DC Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/7/2025

About TEAM LEWIS

We are a global change marketing agency that has gone from startup to multinational in little over two decades. Our success is due to a combination of factors : talented people delivering awardwinning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency its people and client campaigns have won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF) a nonprofit charitable entity. Since its launch in 2021 it has funded over 2000 causes. The TLF promotes a wide variety of social cultural and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries businesses government and nonprofits. Community charities are championed by employees who in addition to financial donations volunteer their time and skills to leverage effectiveness.

Purpose of the role

The Senior Campaign Executive Paid Media will be responsible for planning implementing and reporting on multichannel paid media campaigns across designated major accounts in the US. They will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders.

Key responsibilities and tasks

Paid Media

  • Draws on experience with paid media (paid social paid search display video ecommerce etc.) to develop media plans that align to client objectives
  • Conducts audience and keyword research to implement effective multichannel paid media campaigns
  • Optimizes campaign audience creative budgets and bids across multiple channels to achieve campaign goals
  • Coordinates directly with vendors and platform reps
  • Coordinates with creative teams to develop ad copy and creative assets and iterate based on campaign performance
  • Identifies growth and scale opportunities in other paid media and digital marketing channels
  • Maintains accurate budget tracking communicating potential under or overspends with senior account leaders
  • Keeps abreast of paid media trends maintains relationships with vendor representatives and proactively shares knowledge with the full team
  • Troubleshoots campaign problem areas and suggests a course of action
  • Identify and track emerging trends and innovations in the paid media space to identify areas of opportunity

Reporting and Analysis

  • Develops reports on paid media activities to demonstrate campaign impact and alignment to clients business objectives
  • Extracts performance insights from campaign data identifying relevant trends and proactive recommendations for both internal and client teams
  • Communicates campaign performance internally providing detailed updates on client progress to line manager and senior management team on request
  • Implementation of tracking parameters such as UTMs
  • Client Management

  • Establishes and maintains strong relationships with clients establishing self and TEAM LEWIS as an invaluable longterm partner for paid media and digital marketing services
  • Regularly offers recommendations to account team members regarding campaign performance strategy and tactics
  • Exhibits a clear understanding of clients business objectives challenges and opportunities
  • Contributes and participates in client meetings presenting paid media reporting and advising on daily activities
  • About you

    You are an ambitious paid media pro who relishes in the opportunity to grow and share your craft. You have a proven track record of success in an agency or inhouse position with experience in executing paid digital media campaigns including paid social paid search and / or display. Your approach is collaborative creative and openminded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on whats coming next in the paid media space and you fearlessly champion innovation with both internal and external stakeholders.

    Additional Requirements

  • 3 years of relevant experience
  • Experience with paid social ad platforms including LinkedIn Campaign Manager and Meta Business Manager and Google Ads
  • Strong project management skills with an ability to plan and prioritize
  • Acute attention to detail comfortable managing and analyzing campaign data
  • Selfmotivated ability to work autonomously
  • Ability to interact confidently with colleagues and clients
  • Excellent time management skills
  • Proven competency in managing a varied workload
  • Experience executing Amazon Ads and / or programmatic campaigns is a plus
  • Experience with reporting platforms including Adobe Analytics Google Analytics SuperMetrics etc. a plus
  • Benefits :

  • Competitive salary
  • Hybrid work environment
  • Generous PTO
  • Paid parental leave
  • Medical dental and vision benefits life insurance (eligible day 1 of employment)
  • 401k with employer match
  • Travel Programs
  • Free selfled industry courses via our Lewiversity platform
  • Up to $2k donation to a charity of your choice!
  • This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

    The expected salary range for the Senior Campaign Executive Paid Media position is between $71K $105K. Base annual salary is determined by factors such as location experience and expertise.

    TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

    We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression reproductive health decisions and family responsibilities qualifying acts of violence or any other characteristic protected by federal state or local laws.

    Salary : $71,000 - $105,000

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