What are the responsibilities and job description for the Marketing Specialist (Dayton, Ohio) position at LexisNexis?
**This is a hybrid position which requires working from our Dayton, Ohio office every Wednesday and Thursday.
Can you collaborate with teams to build successful marketing strategies?
Would you like to take ownership of building and delivering successful marketing strategies?
About our team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
About the Role
We are seeking a dynamic and experienced Marketing Specialist to join our team. The successful candidate will play a crucial role in planning and executing marketing strategies, with a strong emphasis on customer retention, upsell and onboarding.
Responsibilities:
- Developing and implementing comprehensive marketing plans for customer onboarding and retention.
- Collaborating with cross-functional teams to create compelling materials to drive usage
- Developing and executing upsell strategies through targeted email campaigns, follow-up communications, and nurturing initiatives.
- Analyzing campaign performance metrics, and provide insights to optimize future marketing efforts.
- Staying up-to-date with industry trends and best practices in event marketing and lead generation.
- Contributing to the overall marketing strategy and initiatives to support business growth.
Requirements:
- Have a Bachelor's degree in Marketing, Communications, or a related field.
- Have impressive experience in event marketing and/or lead generation roles.
- Display excellent written and verbal communication skills.
- Have great project management and organizational abilities.
- Be proficient in marketing automation tools and CRM systems.
- Have an analytical mindset with the ability to interpret data and provide actionable insights.
- Have creativity and problem-solving skills.
- Be able to work collaboratively in a team environment.
Work in a way that works for you
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
Working For You
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
● Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
