What are the responsibilities and job description for the Marketing Specialist position at LG HAUSYS AMERICA INC ?
Responsibilities :
Plays a crucial role in promoting products, driving sales, and strengthening brand positioning.
1. Marketing Support & Coordination- 10%
Assist in executing marketing campaigns, including digital, print, and trade show activities. Coordinate with internal teams (sales, design, production) to ensure marketing projects are completed on time. Maintain and update marketing databases, mailing lists, and customer contacts. 2. Content & Collateral Management- 10%
Support the creation and distribution of marketing materials (brochures, flyers, catalogs). Update website content and assist with social media management (posting and engagement). Help draft newsletters, blog posts, and email marketing content. 3. Event & Trade Show Assistance- 10%
Assist in organizing trade shows, exhibitions, and industry events. Coordinate logistics such as booth setup, promotional items, and event registrations. Collect and organize event leads for follow-up. 4. Digital Marketing & Social Media- 30%
Support social media content scheduling and engagement (LinkedIn, Instagram, Facebook). Assist in website updates, SEO tasks, and online content optimization. Help track digital marketing performance and prepare reports. 5. Sales & Distributor Support- 10%
Assist in preparing sales presentations, product sheets, and customer proposals. Help manage distributor and dealer marketing requests (promotional materials, training content). Support lead generation activities by maintaining CRM databases and tracking customer inquiries. 6. Market Research & Reporting- 10%
Gather data on competitors, industry trends, and customer preferences. Assist in preparing marketing reports, campaign performance summaries, and sales support data. Monitor and track key marketing KPIs, such as website traffic and engagement rates. 7. Administrative & General Support-20%
Manage inventory of marketing materials and promotional giveaways. Assist in processing invoices, purchase orders, and budget tracking. Provide general administrative support to the marketing team as needed. Requirements
Qualifications :
Education and Work Experience :
Bachelor's Degree in Marketing or related Experience in Product Marketing (2 years) in interior / decorative products Proven track record of meeting and exceeding sales targets Excellent communication and interpersonal skills Strong analytical and problem-solving abilities Ability to travel as needed Knowledge and Skills :
Market analysis Sales strategy Marketing campaign management Competitive analysis CRM software Proficient in Microsoft office (Excel, Words, PowerPoint) Highly refined planning and organization skills that balance work and responsibilities in a timely manner Enjoy working with others and being a leader to achieve specific goals Highly motivated, quick-learner with ability to adapt in a new working environment Strong written and verbal communication skills Data analysis skills & Time-sensitive decision making skills Complex problem solving, Critical thinking and multitasking Time & Risk management
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