What are the responsibilities and job description for the Sr Marketing Operations Manager position at LGC Group?
As part of our Marketing team the Sr. Marketing Operations Manager is focused on optimizing the marketing automation digital experience crafted to acquire nurture and qualify leads / sales opportunities that convert into measurable repeatable and predictable new sales and revenue growth.
The Sr. Marketing Operations Manager coordinates campaign analytics measures success and reports on areas for improvement to improve the customer / collaborator journey.
The Sr. Marketing Operations Manager maintains a close eye on market / industry best practices ensuring that LGC CDx develops and maintains a leadership position and capability in Marketing Digital Experience and Analytics. They continually set standards research new platform opportunities and watch competitor activity to keep LGC CDx in a leadership position.
Qualifications :
- Work alongside Marketing Program Managers and the broader commercial team to build and test seamless customer experiences. Each interaction should transition efficiently to the next and be easily measured and analyzed.
- Support the Marketing Program Managers and wider commercial team IT and BA teams with the integration and continuous improvement in our marketing systems including HubSpot Salesforce and SAP.
- Manage the ongoing monthly quarterly and annual reporting of analytics including highlights lowlights and market insight to help guide our investments in marketing infrastructure.
- Develop and maintain the D&G marketing campaign analytics dashboard (executive summary) in cooperation with Marketing Program Managers and marketing support agencies.
- Support troubleshooting of issues with crossfunctional teams and resolution to minimize business impact.
- Translate marketers feedback and needs of marketing tools into process or product solutions and partner with relevant D&G departments and external suppliers to see through prioritization and execution.
- Make recommendations on key campaign performance improvements including integrated content marketing tactics direct marketing email digital advertising social media advertising and campaigning.
- Develop and manage the Marketing Operations tactical plan laying out the plan for support of key programs and development of systems and process. Work closely with external digital advertising agency to analyze and report on paid advertising measurements.
Additional Information :
ABOUT LGC :
LGC is a leading global life science tools company providing critically important components and solutions into highgrowth application areas across the human healthcare and applied market segments. Its highquality product portfolio is comprised of critical tools for genomic analysis and for quality assurance applications which are typically embedded and recurring within our customers products and workflows and are valued for their performance quality and range.
Our values
Equal opportunities
LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age disability race color ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or parental status religion or belief. Short listing interviewing and selection will always be carried out without regard to these factors.
For more information about LGC please visit our website
Remote Work : Employment Type :
Fulltime
Key Skills
Guest Services,Front Office,Gym,Document Control,Airlines
Vacancy : 1
