What are the responsibilities and job description for the Marketing Data Analyst position at LHH?
LHH is currently looking for a Marketing Data Analyst professional to join our dynamic team, contributing to projects specializing in data-driven marketing strategies. The role involves leveraging advanced analytics, CRM systems, and marketing automation platforms.
***Onsite role in Coconut Grove, FL***
Responsibilities:
- Analyze marketing performance data to derive actionable insights and optimize campaigns.
- Utilize CRM systems and marketing automation platforms to enhance customer engagement.
- Conduct A/B testing and web analytics to measure campaign effectiveness.
- Provide comprehensive campaign and content analytics.
- Collaborate with cross-functional teams to support data-driven decision-making.
- Develop and implement data models using Power BI and DAX.
Requirements:
- 5 years of experience in performance marketing analytics or a related field.
- Expertise in CRM systems, marketing automation platforms, A/B testing, web analytics, and campaign/content analytics.
- Advanced data manipulation abilities, with strong proficiency in SQL and Python.
- Comprehensive experience with advertising platforms such as Google and Meta.
- Proficient in Excel with advanced skills.
Education:
- Bachelor's or Master's degree in Business, Computer Science, Economics, Engineering, Math, or Statistics required.
Type of Role:
- Full-time, direct-hire permanent position.
