Marketing Data Analyst

MissionStaff specializes in delivering Creative, Marketing, and Technology talent for companies ranging from mid-sized enterprises to the Fortune 500. We build lasting relationships with talent and clients to power career opportunities and business. We are currently filling the following direct-hire position with our client.

Senior Marketing Analyst

Supports the development of paid marketing efforts through data-driven strategies and analysis. Works cross-functionally with Marketing and Analytics teams to analyze marketing campaigns, customer communication channels, and inbound marketing strategies. Provides insights and recommendations to optimize marketing performance and lifecycle management.

Responsibilities:

• Develop and implement marketing analytics strategies aligned with business goals.
• Analyze performance across Television, Search, Social, Email, and Display/Video advertising.
• Conduct exploratory analysis to generate insights, identify opportunities, and improve marketing spend effectiveness.
• Design and execute A/B tests to optimize marketing campaigns and refine strategies.
• Manage attribution tools and models across all channels.
• Create reports and maintain dashboards to visualize key business metrics.
• Ensure data accuracy through QA audits and validation of marketing datasets.
  
  

Qualifications:

• 5 years’ experience in performance marketing analytics, preferably in the financial industry.
• Proficiency in SQL; Python preferred.
• Experience with Google Analytics 4, Google APIs, and Ad Marketing Platforms (Google, Meta, etc.).
• Familiarity with CRM, Marketing Automation, A/B testing, and Campaign Analytics. SalesForce experience is ideal.
• Strong skills in Power BI, DAX, data modeling, and Excel.
• Ability to navigate ambiguity and communicate complex data insights to non-technical stakeholders.
  
  

MissionStaff is an equal opportunity employer.