What are the responsibilities and job description for the PPC Specialist position at LHH?
LHH is partnering with our City of Industry, CA sporting/entertainment client to recruit a PPC Specialist to join their team on a permanent basis. In this role, you will be managing all paid ad campaigns through Google for their 90 locations. Most of your time will be spent tracking campaign performance and optimizing for best results. You will be the lead for all things PPC, running point on each campaign, creating ad copy and managing a large budget for paid ads. To be a fit, you should bring 4 years of PPC management with some of that being in-house for a brand as well as experience with Google Ads and large budgets. Comfort in a fast paced environment with general digital marketing skills is also preferred.
This is a perfect time to join this growing team! You will be reporting to the General Manager who is excited to help build this function for the organization. This is a fully onsite role in City of Industry. This is a permanent role with a salary ranging between $70,000-$85,000 with opportunity for bonus based on OKR expectations and relevant experience. Benefits include paid holidays, 401(K) with company matching, medical, dental and vision insurance.
You will:
- Lead all PPC campaigns for the 90 locations, effectively prioritizing workload effectively, including campaign tracking and optimization.
- Perform keyword research to find opportunities for improvement, while monitoring and adjusting budget allocations to ensure effective use of targeting to achieve KPIs.
- Create, manage and optimize Google Ad campaigns, developing ad copy and landing pages optimized for conversion and relevance.
- Closely monitor and analyze campaign performance and provide reports to the department, showcasing successes as well as opportunities for improvement.
- Stay up to date on industry trends as well as new features and updates within the Google Ads platform.
- Collaborate with various marketing and analytics departments to ensure each campaign aligns with client objectives.
Your profile should include:
- 4 years of Google Ads experience
- Comfort and experience working with large scale budgets over $1M
- Extensive experience and knowledge with keyword research and success creating high converting ads
- Familiarity with Google Analytics
- Excellent written and verbal skills
Sound like you? This is an exciting opportunity to help create change and boost revenue and growth for a well-established organization. You'll be working with a high energy leader and a team excited to have you on board. Candidates comfortable being fully onsite and aligned with the above are encouraged to apply!
Salary : $70,000 - $85,000
