What are the responsibilities and job description for the PPC Specialist position at SUNNY DISTRIBUTOR INC.?
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
Sunny Health & Fitness is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community. We believe fitness should be accessible to everyone, anywhere, anytime. Our goal is to enable and provide you with the tools you need to become better through a fulfilling fitness experience and lifestyle.
We are seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Schedule: Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)
Job Duties:
- Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
- Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
- Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
- Planning, building and implementing data-driven pay-per-click strategies
- Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
- Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
- Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
- Developing landing pages for campaigns and/or assisting with specific direction of their development
- Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
- Keeping pace with search and PPC industry trends and developments
- Communicating to team and management on project status’, timelines, and results
Qualifications:
- Bachelors’ Degree in Marketing, advertising, or related fields preferred.
- 3 years of experience in Paid Search (PPC) account management.
- Proven in-depth expertise running successful campaigns on Amazon.
- Strong tracking, analytics, and reporting skills, including Google analytics.
- Exceptional communication skills (both written and verbal).
- Strong attention to detail and organizational skills
- Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
Benefits:
- Medical, Dental, Vision Insurance.
- Life Insurance: Fully covered by the company.
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees.
If interested in this position, please apply on this job post. You may also email your most recent resume along with the job title and desired salary to recruitment@sunnyhealthfitness.com. We are open Monday to Friday 08:30 AM-05:30 PM PST.
Salary : $60,000 - $90,000
