Senior Marketing Manager

This role requires onsite presence at a Libbey location. Will consider candidates geographically located near Columbus or Toledo, OH. Fully remote applicants will not be considered.  The Sr. Marketing Manager (foodservice) is a key role on Libbey’s marketing team that will develop and lead omnichannel marketing strategy and execution to end users. The Sr. Marketing Manager brings the Libbey brand to life – creating compelling stories, planning & executing of dynamic marketing campaigns that generate pull-through demand, leads, management of all foodservice digital properties, print materials, event marketing and sales team support. Successful candidates will have experience creating and executing multi-channel marketing strategies and robust B2B marketing experiences, with foodservice industry experience being a plus. RESPONSIBILITIES: Develops and leads data & insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields that generate foodservice sales Responsible for developing the customer experience for Libbey’s digital ecosystem including social media and the foodservice website Works closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growth Helps define and create Libbey’s strategic voice within marketing materials & supports execution cross-functionally within the marketing team Benchmarks and identifies trends within the marketplace and apply them to Libbey strategy Assures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departments Leads marketing of new product launches and marketing updates with the sales team Accountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiatives Manages current and future foodservice CRM strategy – including outbound emails, inbound drip campaigns & hand-off to sales teams Leads execution of end-user engagement events and PR Leads measurement of outcomes, impact and ROI of marketing efforts on foodservice sales Contribute to overall marketing efforts, understanding the importance of an efficient marketing function Owns and manages budget for foodservice marketing QUALIFICATIONS: Bachelors degree required, in Marketing or related field 5-7 years of progressive experience in foodservice, B2B or digital marketing is required Experience driving cross-functional change and reporting on outcomes Experience in influencing all levels of the organization including peers Superior presentation skills and comfort with a variety of audiences Advanced interpersonal talents and excellent written and verbal communication skills Ability to drive multiple concurrent tasks to completion and work within a fast-paced environment Strong MS Office skills including Excel, Word and PowerPoint